Unified performance campaign

Viewing campaigns is not available in the old interface. You can revise campaign settings on the campaign page by switching between campaigns, groups, and ads (using tabs at the top), or within a specific campaign (in the side menu).

Yes, you can. Unified performance campaigns support all ad impression options. For example, to create dynamic ads, simply select Yandex Search in the ad placement, set up targetings at the group level, and choose Product ads, generating them from a feed or site.

The placement is set for all ads in the campaign at once: you can't manage them separately for each ad type.

Unified performance campaigns support all strategies, except for manual bid management in ad networks and mixed campaigns (served both in search results and the Yandex Advertising Network). On top of that, we will add support for portfolio strategies, which allow combining multiple unified performance campaigns, for example, with different placements or ad types.

The main difference is the capabilities offered by the Expert mode:

• Option to serve ads exclusively in Yandex Search or in the Yandex Advertising Network, as opposed to mixed campaigns.

• Multiple groups within the same campaign.

• CPA adjustment at the group level.

• More flexible customization of strategies and targeting.

• Ability to combine multiple UPCs into portfolio strategies.

• Detailed Report Wizard statistics.

• Bulk actions.

• Ability to create product ads within the same campaign with Text & Image ads and image ads.

• Additional flexibility in configuring campaign KPIs offered by the ability to adjust targets at the group level.

• Ongoing development of new ad formats and features.

If you have active Text & Image ads, dynamic ads, or smart banner campaigns, you can go to “Experiments” and run an A/B test by splitting the traffic into equal parts and comparing the effectiveness of your campaigns once they are trained.

You can't run an A/B test if you have active Campaign Wizard campaigns or product campaigns.

We recommend migrating your traffic gradually, reducing it in the least effective campaigns. For the most seamless switch to a UPC, migrate your product campaigns either one product category or one region at a time:

1. In the UPC, create an ad group with ads belonging to a certain product category or region from the product campaign.

2. Wait for the ad campaign to start generating impressions.

3. If this brings positive results, remove the selected category or region from the product campaign.

Repeat these steps until the campaigns are fully migrated: a gradual migration allows you to assess the effectiveness of the launched campaigns more accurately.

Yes, you will continue to spend the same amount as usual.

No, there is currently no such feature. If you prioritize advertising in different ad placement locations and normal budget spending to solve your business tasks, then you can create separate campaigns.

Offer retargeting is used to serve ads to users who already interacted with certain offers or catalogs on your site. This can be products, cars, real estate, services, or their selections. If users interacted with offers or catalogs in your app, they will only see product ads in the Yandex Advertising Network. If you haven't created product ads or catalog page ads, retargeting criteria won't be defined and ads won't be served.

All targetings in the Yandex Advertising Network except for geotargeting settings use the logical “OR” operator. Ads are served to users who meet at least one of the criteria.

Yes, negative keywords apply to ads both in search results and in the Yandex Advertising Network.