Impression statistics
You can use the Report Wizard and the Search queries report to get detailed campaign statistics and assess the effectiveness of various ad types.
For example, to analyze product and catalog statistics, select the “Ad type” cross section in the Report Wizard. Add the “Product/category name”, “Title”, “Text”, “Link”, “Product category”, and “Product manufacturer” cross sections. They help analyze the performance of specific products or catalogs through the lens of familiar metrics, such as impressions, clicks, conversions, and revenue. This information will be useful for campaign optimization. For example, you can identify items that bring you the most conversions or revenue and check this data against the cost revenue ratio.
“The Product category” and “Product manufacturer” are only displayed for products. For catalogs, this information won't be shown in the report. The category and manufacturer in the report are taken from the feed or the site microdata (if you set up site-based report generation in your campaign).
If you use the same cross sections in the “Search queries” report, you can see which queries triggered the impressions of specific products or catalogs and find ideas for improving your feed.
Learn more about campaign statistics.
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