Upgrading to a unified performance campaign

How outdated campaign types upgrade to a unified performance campaign

“Text & Image ad” campaign

After the upgrade, your campaign will become a unified performance campaign with groups of Text & Image ads. The number of groups and the main settings will be preserved. Your placements will remain the same as before the upgrade.

“Dynamic ads” campaign

After the upgrade, your campaign will become a unified performance campaign with groups. Each group will include one active product ad. Placements for the campaign will remain the same as before the upgrade: search results or product gallery.

“Smart banners” campaign

After the upgrade, your campaign will become a unified performance campaign with groups. Each group will include one active product ad. Placements: Only the Yandex Advertising Network.

For a complete list of changes related to outdated features, see Campaign settings that will change after the update.

Campaign settings that will change after the upgrade

“Mobile” ad type in a “Text & Image ad” campaign

Mobile ads are not supported in unified performance campaigns as an individual ad type. When upgrading, they will be converted to Text & Image ads, including archived ads.

You can move them to a new group and set up a device bid adjustment for it if needed.

Turbo pages / Turbo sites

Previously, when creating or editing ads, you could add a Turbo site or Turbo page link to your main website link or a sitelink. This feature is not supported for unified performance campaigns.

When upgrading to a unified performance campaign, your Turbo site or Turbo page will be replaced with your website link, including archived ads. If the website is not specified, they will be converted to a link. This link will be added to ad settings where your Turbo pages were specified (a landing page or sitelinks).

vCard

vCards are not supported for unified performance campaigns. You can use your business details from Yandex Business instead. Once the upgrade is complete, any vCard details linked to your business will be removed. Instead, your ad will use the contact details directly from Yandex Business.

Your vCard details will be replaced with your business details. Even if you have previously specified both vCard and business details, but turned off the Use business contacts in ads option in the Contact info in ads section, this change will still take effect.

If an ad includes information only about the vCard and doesn't specify a landing page or business details, the vCard will be removed from this ad. The ad will be updated: you can unarchive and launch it, but there will be no impressions (the corresponding status will be indicated). You need to add a new landing page to the ad for the impressions to start. You also can't modify the ad without specifying a landing page.

“Return on investment” strategy

If you've been using the “Return on investment” strategy, it will change to Maximum conversions with a CRR limit after the upgrade. Your budget settings will remain the same, and your ROI will be recalculated as CRR using this formula:

CRR = (1 / (ROI + 1)) × 100%

The strategy change won't affect your current campaign performance. You can select other strategy parameters in the settings before or after the campaign upgrade.

Ads in “Dynamic ads” campaign groups

If you have more than two active or archived ads in a campaign group, only one ad will remain after the upgrade. This will be the top-performing ad from the past 30 days, or a random ad if there's no performance data. The other ads in your groups will be archived. You can restore them from the archive and launch them instead of the selected ad if needed.

Filters in “Dynamic ads” or “Smart banners” campaign groups

In a unified performance campaign, you can create only a single product ad per group. This ad may include a single filter with up to 50 conditions (excluding archived ads).

If you have more than one filter within a group, such groups will be split after the upgrade: one group will be created for each filter in the source group. A product ad with the appropriate filter will be created in each of them, and all the source group's settings will be preserved.

For example, in a “Dynamic ads” campaign, you created two groups, each containing two filters:

• group 1: Moscow region, filter 1 category = Shoes, filter 2 category = Shoes and Price > ₽10,000.

• group 2: Saint Petersburg region, filter 3 category = Shoes, filter 4 category = Shoes and Price > ₽10,000.

After you upgrade the groups to a unified performance campaign, they will be split as follows:

• group 1: Moscow region, product ad with filter category = Shoes.
• group 2: Moscow region, product ad with filter category = Shoes and Price > ₽10,000.
• group 3: Saint Petersburg region, product ad with filter category = Shoes.
• group 4: Saint Petersburg region, product ad with filter category = Shoes and Price > ₽10,000.

You can create a maximum of 1000 groups.

If a total of more than 1000 filters were set for all groups in the campaign (for example, the campaign had 50 groups with 21 filters in each), all filters in groups will be reset after the upgrade. Each group will have one product ad with the All products filter. If the campaign is archived, you'll be able to unarchive and launch it.

CPC or CPA for a filter in a “Smart banners” campaign

If you've set CPA or CPC for filters in your “Smart banners” campaign, they will be replaced with a CPC or CPA adjustment for the group after the upgrade.

The adjustment is calculated using the formula:

((Bid for the filter − Bid in strategy settings) / Bid in strategy settings) × 100%

For instance, if the bid for the filter is ₽120 RUB and the bid in the strategy settings is ₽80, the adjustment is ((120 − 80) / 80) × 100% = +50%.

The adjustment can't exceed 1200%.

This adjustment affects all ads in the group and allows you to control the cost per acquisition for different products or audiences.

Maximum cost per click in a “Smart banners” campaign with the “Maximum clicks” strategy with an average CPC limit

If you use the “Maximum clicks” strategy with an average CPC limit in a unified performance campaign, you don't have to specify a maximum CPC, because the weekly average CPC won't exceed the value that you set. Therefore, the maximum CPC will be removed from the strategy settings after the upgrade.

Default text for product ads when upgrading a “Smart banners” campaign

When upgrading a “Smart banners” campaign, the domain of the website indicated in the feed is automatically added to the Default text field of the product ad. If the suggested value doesn't work for you, feel free to adjust it.

Smart ad adjustment in a “Smart banners” campaign

When upgrading a “Smart banners” campaign, the Smart ad adjustment will be removed both from the campaign and its groups.

Targeting look-alike audiences in a “Smart banners” campaign

If the target audience was set to “Look-alike” in your source group filter, after the upgrade, only autotargeting will be enabled for the group with a product ad — offer retargeting will be disabled.

Note that autotargeting selects an audience that may be interested in your ads without excluding users who've previously viewed the products on your site or app. With a UPC, you can refine the targeting by adding an adjustment at the group level to exclude a specific audience segment. For example, if you want to attract a new audience, exclude site visitors or your existing customers.

Campaigns that are part of a portfolio strategy

All campaigns that are part of a portfolio strategy will be upgraded.