Creative Ad Builder for image ads

The Creative Ad Builder helps you create interesting image ads based on prepared templates. You can create an unlimited number of creatives for free.

You don't need any special skills or experience to create them. In the space of a few minutes you can create image ads without the need of a professional designer.

How to create creatives in the Ad Builder

To create or edit an image ad, go to the Creative section and click Add → Create new from template. Choose one of the template options in the Creative Ad Builder window that opens. You will then see the window for creating a set of creatives.

On the left side of the window, select the creative sizes you need. The following sizes are available: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 728×90, 1000×120. They are all selected by default, so that ads can be shown in as many places as possible.

On the right side of the window, choose your image, fill and border color, and add text. You can add your own image, select one from a library or choose from a previous upload. The border color cannot match the background (the selected background color or the colors in the uploaded file).

Enter the appropriate information in Age rating, Warning, and Legal information. Please note that all information required by legislation and the Yandex Ad Serving Rules must be present on the creative, including age restrictions and warnings.

All changes to settings are visible immediately in the preview area. To check the legal information, hover your cursor over the icon in the lower-left corner of the creative.

When you have finished working on creatives, click Create. Creatives will be added to the library.

In the library window, select the set of creatives you created and add them to an ad group. If you don't want to add all the sizes in the set, click .

A separate image ad will be created for each creative in the set. You can add up to 50 ads to a group.

Adding creatives from the library

You can use your created creatives in other groups. To do this, go to the Creative section, click Add → Choose previous creation, then select the required set of creatives.

You can add only a specific size of creatives from the sets. To do this, choose the sizes you want in the Filter list.


The creative of an ad from the Ad Builder can be replaced only by a creative of the same size from the Ad Builder, but not by a creative uploaded from your computer or from the internet.

Exporting creatives

Links to all creatives that were created in the Ad Builder can be exported as an XLS file. To do this, click Export list to XLS.

You can use these links to add the creatives to multiple ads at once via XLS/XLSX files.


You cannot transfer creatives from one account to another account.