Creative Ad Builder

The Creative Ad Builder helps you create appealing ads based on prepared templates or websites. You can create an unlimited number of ad creatives for free.

You don't need any special skills or experience to create them. In the space of a few minutes you can create ads without the help of a professional designer.

How to design ad creative in the Ad Builder

To create or edit an ad, go to the Creative section and click Add → Create new from template. The Ad Builder window will open. You can put together your ad creative:
  • Using a template: With templates, you can set all your ad creative parameters yourself. Just select a template from the Standard templates tab.
  • Based on a site: If you don't know where to start, the Ad Builder will generate ideas for your ad creative based on the texts, images, and color of a website. Then you just need to edit the idea to get your ad creative. Go to the Creative ideas tab in the Ad Builder and enter the URL for your webpage.

Select one of the template or idea options. This opens a window where you can create a group of ad creatives.

On the left side of the window, select the ad creative sizes you need. Available sizes: 300×250, 240×400, 240×600, 300×300, 300×500, 300×600, 320×50, 320×480, 336×280, 480×320, 728×90, 1000×120. They are all selected by default, so that ads can be shown in as many places as possible.

On the right side of the window, choose or edit the image, change the background color and border color as desired, and add text. You can add your own image, select one from a library, or choose one that you previously uploaded. When you edit your ideas, you can select other images that you uploaded from the site. The border color must not match the background (the selected background color or the colors in the uploaded file).

Enter the appropriate information in Age rating, Warning, and Legal information. Please note that all information required by law and the Yandex Ad Serving Rules must be present on the ad creative, including age restrictions and warnings.

You can view all changes to settings are immediately in the preview area. To check the legal information, hover your cursor over the icon in the lower-left corner of the creative.

When you have finished working on creatives, click Create. The ad creatives will be added to the library.

In the library window, select the group of creatives you designed and add it to an ad group. If you don't want to add all the creatives from the group, click .

A separate ad will be created for each creative in the group. An ad group can contain a maximum of 50 ads.

Add creatives from the library

You can use your ad creatives in other ad groups. Go to the Creative section, click Add → Choose from my creatives, and select a group of creatives.

You can choose specific creatives from the group to add. To do this, choose the sizes you want in the Filter list.


An ad creative from the Ad Builder can only be replaced with an Ad Builder creative of the same size. It can't be replaced with a creative uploaded from your computer or the internet.

Export creatives

You can export an XLS file with links to all the creatives that were made in the Ad Builder. To do this, click Export list to XLS.

You can use these links to add the creatives to multiple ads at once via XLS/XLSX files.


You cannot transfer creatives between accounts.