Image ads tell your audience about your offer using a picture. They look like images that you click on to get to the advertiser's site and allow you to effectively combine the advantages of media exposure and content-advertising technology.
You can place image ads in formats that are common for banner ads. When combined with other Yandex.Direct ads, they allow you to significantly expand your ad placement coverage, which effectively means you reach a larger audience.
You pay per click, as usual. The minimum bid for clicks on image ads is 3 RUB (see values for other currencies).
Text & image ad with a picture
Text & image ad with a picture
Creating an image ad
Add a new ad to your campaign. Select the “Image” ad type and add creative. You can upload ad creative from your computer or the internet, or create one using the Ad Builder. You can add only one ad creative for each ad.
Ad creative uploaded from a computer or the internet must meet the following requirements:
Maximum file size: 120 KB
File format: JPG, PNG, or GIF
The ad creative in the Creative Ad Builder automatically meet these requirements.
How to select a size for ad creative
In the Ad Builder, we recommend that you create components in all the available sizes so that your ads can be displayed in as many different places as possible.
If you are planning to create components without using the Ad Builder, we recommend preparing them to fit the most common ad sizes first: 240×400, 300×250 and 728×90 pixels. Image ads with these types of creative will cover a significant audience.
Usually the following ad block sizes are used for desktop versions of websites (in pixels): 240×400, 300×250, 300×500, 300×600, 336×280, 728×90 and 970×250.
Creatives that are 640×100, 640×200, 640×960 and 960×640 pixels are typically used for mobile versions of websites and mobile apps. Although smaller ad blocks are more common for ads served on mobile (320×50, 320×100, 320×480 and 480×320 pixels), Yandex requests that you upload larger ad creative so that your ads don't look blurry on screens with a high pixel density (like on a Retina).
Replacing ad creative
After saving an ad, you can only replace the creative for that ad with other components of the same size. You cannot change the source for ad creative:
For example, ad creative from the Ad Builder can only be replaced by other Ad Builder creative.
Ad creative uploaded from your computer or from the internet can only be replaced by other ad creative uploaded from your computer or from the internet.
Your image ad needs to satisfy certain requirements in order to pass moderation.
Impression statistics can help you evalute the effectiveness of your image ads. To view this data, go to the Reports Wizard.
For example, you can see what sizes of ad creative display most frequently. To see this, go to Cross sections and select Ad № and Image size. In Columns, select Impressions. Then add the filter .
Statistics show that ads with creative sizes 640×100, 640×200, 640×960, and 960×640 (in pixels) display as 320×50, 320×100, 320×480 and 480×320 pixels respectively.