Alcohol products

Advertising alcoholic beverages is restricted on Yandex.Direct. This is due to local legal requirements and Yandex policies.

Ads for alcoholic beverages must contain the following notice: “Excessive alcohol consumption is harmful to your health”. The notice area must be at least 10% of the ad area. The notice must be present in each frame.

Ads in this category can't use the smart banner format.

Your ads must meet the legal requirements of the countries where you want to serve them.

Alcoholic beverages can not be advertised.

Ads for bars, restaurants, pubs, etc., are accepted on the condition that:
  • The objects of advertising are specific establishments and their services. We do not accept ads for establishments that use slang expressions in their names (for example, “Resto 01‘ pub’, etc.).
  • The ad text doesn't mention alcoholic products and/or brands.
  • The name of the establishment is not identical to any alcoholic brand.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.