Baby food

Ads for products included in the diet of a child during its first year of life can be placed in Yandex.Direct. There are restrictions to the advertising of breast milk substitutes in Yandex.Direct. This is connected to legal requirements and Yandex policies.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads will automatically have a warning and age category marker added, for example “Consult a specialist. For children from 12 months”. The text of the warning does not depend on the content of the specific ad and cannot be changed. The age category marker can be changed in the Yandex.Direct interface on the ad campaign page. For image ads, you need to add this notification yourself. More information about notifications.

Your ads must meet all requirements of the law “On advertising”. For example, ads must not contain claims about the advantages of artificial baby food or present your products as fully fledged breast milk substitutes.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.