Baby food

Ads for food intended for babies up to one year of age can be placed on Yandex.Direct. There are restrictions regarding advertising infant formula on Yandex.Direct. This is in keeping with legal requirements and Yandex policy.

Your ads must correspond to the legislation of the countries where you want to serve them.

A warning and age-category marker will automatically be added to your text ads, for example “Consult a specialist. For infants 12+ months”. The text of the warning does not depend on the content of the specific ad and cannot be changed. The age category marker can be changed in the Yandex.Direct interface on the ad campaign page. For image ads, you need to add this warning manually. More information about warnings.

Your ads must meet all requirements of the law “On advertising”. For example, ads can not claim that infant formula is superior to breast milk or that the former is a complete substitute for the latter.

If you still have questions about the moderation process or your results, email us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.