Cosmetics and ingredients

You can advertise cosmetics and cosmetic ingredients on Yandex.Direct.

Ads in this category can't use the dynamic ad format.

Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

The set of documents required for ads for specific cosmetics depends on the content of your ad:

  • If the ad indicates that the cosmetics advertised can be used in cosmetology, the documents listed in the Pharmacies and medicine section are required.

  • If you are advertising cosmetic ingredients, you must provide either a copy of the certificate/declaration of compliance for the ingredients or a copy of the state registration certificate.

  • If the document states that the cosmetics contain hyaluronic acid, then you must submit a copy of the declaration of compliance for the advertised substance that confirms the presence of hyaluronic acid.

If you are advertising products and services across several categories (for example, cosmetic ingredients and medical services), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.