Tattoos and piercings
Ads for tattoo parlors, permanent makeup, tattoos, and piercings can be placed on Yandex.Direct.
Ads in this category can't use the smart banner format.
Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
According to current legislation, tattoos, permament makeup, and piercings are considered medical services. You must provide the documents listed in the Medical services section in order to place your ads.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
You do not need to submit special documents to place ads for tattoo salons, permanent makeup, or tattooing.
Certain documents must be provided to advertise piercing services in accordance with the law and Yandex's policies.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
According to the current legislation, piercing is considered to be a medical service. You must provide the documents listed in the Medical services section in order to place your ads.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
According to current legislation, tattoos, permament makeup, and piercings are considered medical services. You must provide the documents listed in the Medical services section in order to place your ads.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
You do not need to submit special documents, but if your ads contain information about therapeutic or curative properties or medical procedures, then you must provide the documents listed in the Medical services section.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.