Tattoos and piercings
Ads for tattoo parlors, permanent makeup, tattoos, and piercings can be placed on Yandex.Direct.
Ads in this category can't use the smart banner and dynamic ad formats.
Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided for the placement of ads for tattoos or permanent makeup.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
According to current legislation, tattoos, permament makeup, and piercings are considered medical services. You must provide the documents listed in the Medical services section in order to place your ads.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
You do not need to submit special documents to place ads for tattoo salons, permanent makeup, or tattooing.
Certain documents must be provided to advertise piercing services in accordance with the law and Yandex's policies.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
According to the current legislation, piercing is considered to be a medical service. You must provide the documents listed in the Medical services section in order to place your ads.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
According to current legislation, tattoos, permament makeup, and piercings are considered medical services. You must provide the documents listed in the Medical services section in order to place your ads.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
