Auto insurance

Ads for insurance services, including auto insurance, can be placed in Yandex.Direct.

Ads in this category can't use the dynamic ad format. The smart banner format is used with restrictions.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for insurance services must contain the name of the legal entity, including information about its business structure. The information must be clearly visible to the user without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text in the frame to be read at an average reading speed (150 words a minute).

Ads for electronic third-party liability insurance policies or help processing them are only accepted from organizations and websites included in the Register of the Russian Association of Motor Insurers.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of the license for insurance activity. The information in the license must match the information indicated in your ads or on the landing page.

If you are advertising products and services in several categories (for example, banking and insurance services), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.