Credit reporting agencies
Ads for credit reporting agencies can be placed in Yandex.Direct.
Ads in this category are subject to restrictions when published as smart banners.
Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to image ads, video ads, and display campaign creatives yourself. More information about notifications.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for credit reporting bureaus must contain the name of the legal entity and its business structure. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).
In a creative for outdoor advertising, legal information must be clearly visible during the entire video, in each frame, as part of the ad itself, without using special tools or performing additional actions. Legal information placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.
Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.
If you provide credit reports, create or save credit histories, or offer other credit history services, then in accordance with the law “On advertising” and Yandex policies you must provide certain documents for placement.
A copy of the license to provide technological protection of confidential information.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
If you are advertising several consumer credit reporting agency, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex rules.
If you are advertising products and services of several categories (for example, payment services and consumer credit reporting services), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
Special documents are not required for placement.
According to the law “On Credit Bureaus and Formation of Credit Histories in the Republic of Kazakhstan” and Yandex placement policies, you must submit certain documents.
A copy of the credit bureau's permission
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
