Maternity capital

Attention. Ads for queries, responding to which suppose a violation of the law, won't be shown.

Ads for loans based on maternity capital can be placed in Yandex Direct.

Ads in this category can't use the smart banner and dynamic ad formats.

Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to videos, image ads, banners in search results, and display campaign creatives yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for loans based on maternity capital must contain the name of the legal entity, its business structure, and the source of the information subject to disclosure by law. The information must be clearly visible to the user without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text in the frame to be read at an average reading speed (150 words a minute).

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

One of the following documents is required for placement:

  • A copy of the banking operation license (including supplements).

  • A copy of the certificate of membership in a self-regulating organization of consumer credit unions, issued three (or more) years before the placement of ads.

  • A copy of the certificate of membership of the agricultural consumer credit cooperative in an auditorial union of agricultural cooperatives, issued three (or more) years before the placement of ads.

If the membership documents were issued less than three years ago, then the advertiser can provide a certificate of registration or statement from the Unified State Register of Legal Entities showing that the legal entity was registered more than three years ago.

If you advertise products and services in several categories (for example, loans based on maternity capital and insurance services), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.