Financial services

Ads for financial and insurance services are permitted in Yandex.Direct with limitations. This is related to legal requirements and Yandex policy.

You may advertise:

Financial pyramids and HYIP projects cannot be advertised. More information about goods and servicest whose advertising is restricted or forbidden by law.

Note the requirements for using the smart banner ad format for this category of ads.

Your ads must meet the legal requirements of the countries where you want to serve them.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.