Medical services

Ads for medical services can be placed, with the exception of abortion services.

Ads for medical services provided remotely/online are restricted. Read more about bid adjustments.

Your ads and landing page must meet all legal requirements. Your ads must not, for example:

  • contain claims that the service being advertised is completely safe or refer to specific cases of people recovering or their health being improved.
  • contain links to therapeutic effects regarding diseases that are resistant or difficult to treat, or refer to specific cases of people recovering or their health being improved.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about notifications.

Your ads must meet the legal requirements of the countries where you want to serve them.

You do not need to submit special documents to place ads for language therapists or speech therapists if the ad contains no mention of medical services, clinics or services of other doctors. In this case you will need certain documents according to law and Yandex placement policy.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license, including the back side and supplements with the address and list of permitted types of medical care. The address where the medical services are provided in the license must match the address indicated in the contact information as well as on the landing page from the ad.

If you advertise products and services in several categories (for example, medical services and medicines), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.