Medical appliances and devices

You can use Yandex.Direct to serve ads for medical products, including contact lenses, glasses, sunglasses and frames, and orthopedic products.

Ads in this category can't use the dynamic ad format.

Your ads and landing page must meet all legal requirements. For example, your ads must not:

  • Guarantee the positive effects, safety, effectiveness, and lack of side effects of the device.

  • Target minors.

  • Present the results of research as proof of the device's effectiveness, or interpret research results as a direct recommendation of its use.

  • Present the advertised object as non-medical.

  • Contain comparisons to other medical products with the purpose of enhancing the effect of the ad.

  • Contain references to specific cases of people recovering or their health improving as a result of using the medical device.

  • Contain links to therapeutic effects regarding diseases that are resistant or difficult to treat.

  • Give the impression that the consumer does not need to consult with a doctor.

  • Give healthy people the impression that use of the device is necessary.

Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

To advertise a specific medical device:

  • A copy of the registration certificate for the medical device.

  • A copy of the certificate or declaration of compliance for the advertised medical device.

If you are advertising a device related to medical technology and produced in the Russian Federation, you must also provide a copy of the license to manufacture and perform maintenance on medical devices (all pages, including appendices).

If you are advertising multiple medical devices, you must also provide a letter of guarantee showing that you have all the required documents. The letter should be drawn up in strict compliance with Yandex rules.

If you advertise products and services in several categories (for example, medical products and pharmacies), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.