You can advertise eyeglasses and sunglasses that correct the wearer's vision on Yandex.Direct.

Ads in this category can't use the smart banner format.

Your ads and the information on your site must meet all legal requirements. Your ads must not, for example:

  • Target minors.

  • Give the impression that you can select glasses without consulting a doctor.

  • Give individuals with normal vision the impression that wearing glasses is necessary.

  • Present research results as if they are a direct recommendation to wear glasses.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the Russian national product classification, eyeglasses are medical products. For this reason, certain documents are required to place ads for them.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the registration certificate for the medical device.

  • A copy of the certificate or declaration of compliance for the advertised medical device.

If you are advertising multiple medical devices, you must also provide a letter of guarantee showing that you have all the required documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, glasses and eye examinations), documents provided for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.