Contact lenses

Contact lenses can be advertised on Yandex.Direct.

Your ads and the information on your site must meet all legal requirements. For example, your ads must not:

  • Target minors.

  • Give the impression that you do not need to see a doctor in order to select contact lenses

  • Give individuals with normal vision the impression that wearing glasses is necessary

  • Present research results as a direct recommendation to wear glasses

Text ads will automatically have the following notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.