Glasses, frames and lenses

Advertising glasses, frames and contact lenses is restricted on Yandex.Direct. This is connected to legal requirements and Yandex policy.

Special rules for placing ads for the following:

Advertising construction glasses, virtual reality sets, and video glasses is restricted on Yandex.Direct.

Your ads must meet the legal requirements of the countries where you want to serve them.

Yandex does not show ads concerning subjects of a personal nature, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and target audiences.

If the advertised product or service is classified as “adult only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, treating intimate problems, or preventing conception, etc.), the ad will only be served on search.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.