Tragic content

Advertising tragic content is restricted on Yandex.Direct. This is in keeping with Yandex's policies.

Your ads should be formatted correctly to be placed on Yandex.Direct. The keyword in ads that have tragic subject matter should be narrowly relevant to the user's search term (that's why it should be enclosed in quotation marks).

For example, if you advertise headstones made to order, you can use the keyword "memorial headstone."

Ads that include emotionally disturbing content will not be served on ad networks. Ads can only be displayed in Yandex search results.

Ads that attempt to draw attention to tragic events (which may contain shocking content) in a news article or other publication are prohibited.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.