Adult content

Advertising adult content is restricted on Yandex.Direct. This is due to the law and Yandex policy.

Your ads should be formatted correctly to be placed on Yandex.Direct. Keywords for ads that have adult content should be narrowly relevant to the user's search term (that's why it should be enclosed in quotation marks).

For example, if you're advertising an adult-only dance school, you could use the keyword "strip dancing classes".

Ads for adult content will not be served on ad networks. Ads can only be displayed in Yandex search results.

Adult content can only be advertised for explicit search queries.

To advertise erotic massage, you must provide a license.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.