Yandex.Direct ads that are shown in other countries must follow that country's advertising laws as well as Yandex's ad policies.

Ads for weapons cannot be placed in Yandex.Direct, including:

  • weapons and firearms

  • hunting weapons

  • gas weapons (including gas pistols, revolvers, pepper spray), flare guns

  • air guns with muzzle energy higher than 3 joules, sporting guns

  • antique or souvenir guns

  • electroshock weapons, batons, brass knuckles, etc.

Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.