Prohibited categories of goods, services, online resources and methods of advertising

Advertising of certain products and services is not allowed under the laws of the placement country or Yandex advertising policy. An attempt to circumvent the ad placement prohibitions and restrictions is recognized unfair method of placement and entails rejection of the ads and locking of the advertiser account without explanation.

  1. Prohibited categories of goods and services
  2. Prohibited online resources
  3. Unfair methods of ad placement

Prohibited categories of goods and services

The following categories are not placed in Yandex.Direct:
  • Explosive devices and materials (besides pyrotechnic products).

  • Remote sale of goods that are forbidden to be sold remotely.

  • Nitrous oxide.

  • Casinos, slot machine halls, gambling, including games where bets are placed or winnings are paid out in non-monetary form (such as online games where the winner receives a product).

  • Copies of original items (for example, replicas of famous watch brands).

  • Materials that were declared extremist.

  • Medical services aimed at terminating pregnancy.

  • Online medical advice with online diagnosis.

  • Modified water meters, electricity meters, gas meters, tweaking a meter, and magnets for a meter.

  • Amanita and microdosing of mushrooms.

  • Narcotic and psychotropic substances as well as their precursors.

  • Weapons. No types of weapons are permitted in advertising, including pneumatic, hunting, antique, gas-operated, and souvenir weaponry.

  • Political ads.

    Content related to election campaigning, sites that advertise candidates or political figures and their lobbyists. We also can't accept ads for political opinion polls related to campaigns or referendums, or ads for election result forecasts.

  • Sale of promo codes granting an advertiser a discount on Yandex services to place ads in Yandex.Direct.

  • Dating ads using language related to sex dating, dating for intimacy, one night stand dating, sex chats, and so on.

  • Advertising aimed at drawing attention to services, programs or mobile apps for ad blocking or replacement of advertising with other content or ads (excluding instances when the ad blocker is an extension of the main object being advertised).

  • Advertising that is associated with tragic events, if such ads are aimed at drawing attention to relevant news or publications (including shocking content).

  • Ads that attempt to profit from emergencies and tragic events. For example, you can't advertise products that are in shortage in the event of an emergency. You can't use emergencies to attract attention to advertising topics that aren't directly related to the emergency situation.
  • Ads for money-making that offer a certain income over a specific period of time, give guarantees, refer to success stories, or claim that this method of making money is safe and risk-free.
  • Prescription medication.

  • Ads for magic services that promise to cause harm.

  • Tweaking speedometer readings, adjusting car mileage.

  • Tobacco products.

  • Goods or services whose production or sale is forbidden or restricted by law in the country where the ads are placed (illegal activity): For example, sale of forged documents or distribution of pornographic materials.

  • Automated promotion, artificially raising tracking tag values, account sales (with the exception of gaming accounts). We also do not accept ads for businesses that offer to artificially inflate impression numbers.

  • Financial pyramid schemes.

  • Software and services to spoof the phone number in outgoing calls and SMS.

Prohibited online resources

Yandex does not accept advertising of Internet resources created with the intent to deceive users to get their personal data, passwords, money, etc. Yandex.Direct does not serve ads for:

  • Sites that use phishing, a kind of Internet fraud, the purpose of which is to obtain the user's secret data (account passwords, credit card number or PIN, etc.).
  • Pages created for the purpose of subsequent malicious content substitution (fake sites, stolen content).
  • Sites using SMS fraud, i.e., methods that allow you to withdraw money from the mobile account of a site user without their knowledge. For example, when registering on a site using a mobile phone or sending an SMS to a mobile number.
  • Doorway sites that exist solely to attract traffic and don't contain any unique or useful content for the user.
  • Resources that distribute malware or malicious code.

Unfair methods of ad placement

Yandex considers actions violating the User agreement to be unfair methods of advertising. For example:

  • Creating deceptive advertising campaigns for the purpose of masking advertisements of illegal products or services

  • Submitting (by the advertiser) of fake documents and misleading information about the product, service, or store.

  • Drawing attention using sensational or inciting texts or images.

  • Replacing the content on the landing page after moderation (e.g., by using redirects) with content that doesn't comply with the law or Yandex requirements.

Use of these methods results in rejection of advertising materials and blocking of the advertiser account without explanation.

When rejecting ads, Yandex reserves the right not to explain a reason to the advertiser to protect the system from malicious actions and protect the interests of other Yandex service users.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7 495 780-65-20

Toll-free within Russia: 8 800 234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.