Requirements for creatives

Technical requirements

You can upload a video creative that was created in Video Builder or any video that meets these requirements:

Format MP4, WebM, QT, FLV, AVI
Size Maximum 20 MB
Duration 5 seconds
Aspect ratio 2:1
Resolution 1800 × 900 pixels
Orientation horizontal
Video frame rate 25 frames per second
Video codecs H.264, VP6F, VP8, Theora
Bitrate 10 Mbits per second
File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Minimum text size 24 pixels
Cover No

In the video:

  • The background color intensity in each RGB channel must not exceed 240.
  • White background, black fading at the end of the video, subtitles, sound track, or compression program logos are not allowed.
  • There must be no compression artifacts.
  • Scanning must be progressive (line-by-line).
  • The pixels must be square.
The following settings are recommended when compressing a video clip:
  • Profile — Main Profile.
  • Reference frames (reframes) — no more than 8, optimally 2 or 4.
  • 2 pass encoding.
  • Chromatic subsampling — 4:2:0.
  • Color depth — 8 bit.
  • CABAC.
  • No Peak Frame Rate (PFR).
Attention. When placing in Moscow, there are additional requirements*:
  • Video materials and animation are not allowed.
  • Images must be static.
  • The story must not change more than once every 5 seconds and the image must not switch more than once every 2 seconds by gradually reducing the brightness to zero and then gradually increasing it.

Requirements for design and content

Additional effects and story
  • Minimal use of special effects is allowed: flashing, glare, rotation and moving items, etc. Do not use graphic elements that move quickly or flash, or flashing backgrounds.
  • The creative must not contain a storyline requiring constant attention.
Placing elements on a creative
  • All creative elements (such as text, logos, and so on) must be offset at least 8 pixels from the edge of the creative.
  • Additional elements (such as notices) must take up no more than 20% of the creative area.
Warnings

Required notices must be shown throughout the video clip and must not exceed 10 lines. No more than 2 lines may be displayed simultaneously. The lines must be displayed at regular time intervals (video length divided by the number of double lines).

Notices placed on top of other design elements must be shown in a bar to ensure high-contrast rendering.

Texts
  • Texts must be clearly displayed, easy to read and placed on a contrasting background, and must not blend in with other design elements.

  • The font should be typed in a plain non-narrow sans-serif font with the same width for all lines.
  • The font must not be stretched. The maximum height to width ratio is 1.5:1.

Advertising rules

The creative must conform to the Yandex.Direct and ad surface operator placement rules. More about the rules.