Ad Builder

The Ad Builder helps you create engaging video banners based on ready-to-use templates. You can design an unlimited number of creatives for free.

You don't need any special skills or experience to create them. In the space of a few minutes you can create ads without the help of a professional designer.

Create your ad creative

  1. When creating or editing a video banner in the Creatives block, click Add → Build from a template.

  2. The Ad Builder window will open. On the Standard templates tab, select one of the options.

    This opens a window where you can create a group of creatives.

  3. On the left side of the window, select the sizes you need. They are all selected by default, so that ads can be shown in as many places as possible.

  4. On the right side of the window, select a video: add your own video or upload it using a link.

    You don't need to hire professionals or rent a studio to make your own video. You can take a video on your smartphone if it has a good camera, or create a video Video Builder.

    The video must meet the moderation rules and the following technical requirements:

    Format MP4, WebM, MOV, QT, FLV, AVI
    Size 100 MB maximum
    Duration Between 5 and 60 sec, the optimal duration is between 6 and 15 sec
    Aspect ratio 16 : 9
    Minimum resolution 360p
    Recommended resolution 1080p
    Video frame rate between 20 and 30 frames/second
    Video codecs H.264, VP6F, VP8, Theora
    Number of video tracks 1
    Minimum quality 44 kHz, 16 Kbit/s, stereo
    Audio codecs AAC, MP3, Vorbis
    Number of audio tracks 0 or 1
    File codec avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt
    Cover No
  5. Add one or two images (depending on the template). You can add your own image, select one from the library or use images previously uploaded by you. Before uploading, you can crop any image to the desired size.

    If you use your own image, it must meet the rules and technical requirements:

    Maximum file size 150 KB
    File type

    JPG or PNG

    Size in pixels The sizes depend on the selected template.

    You can view all changes you make instantly in the preview area.

  6. Please note that all information required by law and the Yandex Ad Serving Rules must be present on the ad creative, including age restrictions and warnings.

  7. When you have finished working on creatives, click Create. The creatives will be added to the library.

Add creatives from the library

You can use your ad creatives in other groups.


In ads with video banners, you can only replace creatives with those of the same size.

Export creatives

You can export an XLS file with links to all the creatives that were made in Ad Builder. To do this, click Export list to XLS.

You can use these links to add the creatives to multiple ads at once via XLS/XLSX files.


You cannot transfer creatives between accounts.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.