Create a banner

Media-contextual banners are currently undergoing beta testing. There are restrictions on creating media-contextual banners. To participate in beta testing, contact a Yandex manager or use an ad agency.

In the Create campaign drop-down menu, select Media-contextual banner on search. Think up a campaign name and select a region and display strategy. We recommend using the Optimize the number of clicks strategy.

Some of the fields will be filled in automatically. Check them and make changes if necessary.

Step 1. Add creative

You can upload a creative from your computer or the internet. You can add only one ad creative for each ad.

Your creative must meet the following technical requirements:

Maximum file size

120 KB

File type


Size in pixels


Step 2. Enter a link to your site
In the Link to site field, enter the webpage address that your banner will lead to.
Step 3. Set up impression criteria

Your banners may be served when users enter searches that contain one of the complete keywords you entered.

Keywords are applied at the banner group level. To add keywords for an individual banner, create a new group for that banner.

Moderate banner and launch campaign

After you create your banner, it will be checked to make sure the requirements are met. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. It usually takes the moderators a few hours to review your banner. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your banner will begin displaying as soon as Yandex receives your payment.