Track your impression and conversion statistics to determine how effective your mobile app ads and strategy settings are.
The Yandex.Direct reports contain detailed information about various ad indicators: impressions, clicks, CTR, expenses, etc. You can also view statistics by goals.
- For example, you can compare how frequently ads are served to users who use the mobile internet or Wi-Fi. Just go to the Report Wizard and select Connection type under Cross sections. Under Columns, select Impressions, Clicks, and CTR.
You can use a tracking system to get data about new installations from the app store and targeted events in the app. This system compares new installations with click-throughs from ads and sends this data to Yandex.Direct to calculate the conversion rate. More information on how to enable a tracking system.