Types of ads

A single campaign can have different types of ads. We recommend you try creating as many options as possible so that your ads can be served on all the available ad platforms.

Text only

Ads for most products and services

With images

Attract more attention to your ad using an image

With video extensions

Transform your ads into pay-per-click video ads

With priority placement on mobile devices

Ads that are adapted to phone screens

Text only

The ad will consist of a title, ad text, and a link to the advertised site. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.

Ads are served in search results and in ad networks.

How to write an appropriate text

With images

A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

Image ads are displayed on networks (Yandex Advertising Network sites and other ad exchanges), but not in ads on search results pages.

How to add images to ads

With video extensions

Video extensions turn your Text & Image Ads into short (10 second-long) video clips. They are generated automatically and use the title, text, image and link from your ad. You can replace a generated video extension with another that has its own video background and audio.

Ads with video extensions are served in ad networks (in InPage and InStream blocks). Users can choose to skip the video after three seconds.

How to change a video extension

With priority placement on mobile devices

Ads with priority placement on mobile devices are ads that are adapted to phone screens (mobile phones and smartphones). An effective ad contains a concise and clear text which is easy to read on a mobile phone screen. A vCard in the ad lets the user contact you quickly. To make a call, just click on the telephone icon .

Ads display in the search results:

How to create a mobile ad