Step 1. Create an account and add your ad campaign

Create a username

We recommend creating a separate username for Yandex.Direct. Don't use your personal username (for example, an account you use for Yandex.Mail or Yandex.Disk), because you won't be able to move your ads from your personal username to a different one later.

Create a username

Set up an account in Yandex.Direct

Click the Launch an ad link.

Enter your current email address and we will send you tips on how to configure your ads.
Country and currency

Select your country. For some countries, you still need to choose what your payment currency will be with Yandex.Direct. All calculations and payments will be in this currency.

There are different payment options available in different countries.

Click Start using the service.

Launch an ad

Create an ad campaign

On the Set up your first campaign page, we recommend choosing the most popular type — “Text & Image Ads”. These ads are served to users who are already interested in your products and services. You only pay when users click through to your site or vCard with your contact information. In the Text & Image Ads section, click Create campaign.

Tip. You can contact experts to get assistance in configuring your campaign.

Yandex.Direct offers a wide range of settings for configuring ad campaigns. All you have to do to start is select your display region and advertising strategy. For all other settings, we recommend leaving the default values, which are optimal for beginning advertisers.

Display region
In the Geotargeting section, only choose regions where you can service local customers. Start with one city or region and you can add more later.

For your first ad campaign, we recommend:

  • If you have already set up Yandex.Metrica and goals (i.e., actions you expect from your users) for your website, enable the Optimize conversions strategy:
    1. In the Metrica section, click the Add button and enter the ID of the tag installed on your site.
    2. In the Managing impressions section, click Change.
    3. Choose the Optimize conversions strategy, then select your goal and specify your weekly ad budget.

    Yandex.Direct will automatically allocate your funds so that your website gets as many converted sessions as possible.

  • If you haven't been using Yandex.Metrica before, enable the Optimize clicks strategy:

    1. In the Managing impressions section, click Change.
    2. Select the Optimize clicks strategy, option Limit the weekly budget. Enter your weekly ad budget in the Spend field.

    Yandex.Direct will automatically allocate your funds so that your website gets as many clicks as possible.

The minimum budget is 300 rubles (values for other currencies) per week. The optimal weekly budget is at least 1,000 rubles.

Click Next.

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