Medicine and pharmaceuticals

The advertising of medical products and services in Yandex.Direct is permitted with certain limitations. This is connected to legal requirements and Yandex policy.

You may advertise:

  1. Pharmacies and pharmaceutical activities
  2. Non-prescription medication
  3. Dietary supplements
  4. Medical services
  5. Medical appliances and devices
  6. Homeopathic medical services. Healing
  7. Medical tourism agencies
  8. Trainings, forums, books, and articles about medicine

You may not advertise:

  • Prescription medication
  • Medical services aimed at terminating pregnancy
  • Remote sale of medication
  • Narcotic and psychotropic substances as well as their precursors

Read more in the Prohibited categories of goods and services section.

Your ads must correspond to the legislation of the countries where you want to serve them.

Yandex does not show ads concerning subjects of a personal nature, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and target audiences.

If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, venereology, gynecology, intimate problems, contraceptives and others), the ad will be served only on search.

Pharmacies and pharmaceutical activities

In Yandex.Direct it is possible to place ads for pharmacies, with the exception of pharmacies that sell medicine remotely or those that bring medications not to a pharmacy (such as on a shop floor). You can place ads for pharmacies with a medicine reservation service, or with the option to pre-order and pick up from the pharmacy.

Your ads and landing page must meet all requirements of the law. For example, the following is not allowed in an ad:

  • The use of the expressions “online pharmacy”, “delivery”, “same-day”, “order”, “order online” (except in cases where the specified delivery is to the pharmacy).

  • Specifying points of distribution, because medications may only be given out in a pharmacy (shop floor), the address of which is indicated in the license.

The advertised site must indicate the point of sale (pharmacy, shop floor), the address of which matches the information in the license for pharmaceutical activity. There must be no indication that medicines can be delivered to customers or to points of distribution. When ordering online, the user may only be offered self-pickup from (or delivery to) the pharmacy as options.

If the delivery of different categories of products to a customer's address is on the advertised site, then the prohibition of delivering medicines to all categories of citizens must be explicitly stated. If the order or reservation of medications is made through partner sites, then they must comply with the same requirements.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Non-prescription medication

In Yandex.Direct, medical products available for sale without a prescription can be advertised.

The advertising of medical products is subject to all the requirements that are specified in Pharmacies and pharmaceutical activities, including the prohibition on remote sale of medication.

Your ads and landing page must meet all requirements of the law “On Advertising”. Your ads must not, for example:

  • target minors

  • contain links to concrete cases of people's healing or improvement of their condition as a result of taking the medication

  • contain claims of full safety of the medication advertised

  • give the impression that it is necessary to contact a doctor

  • guarantee the positive effects, safety, effectiveness, and lack of side effects of the medication

  • present the medication as a food additive or dietary supplement

  • present the results of research as proof of the medication's effectiveness, as well as the use of research results as a direct recommendation of its use

  • make claims about properties and methods of use absent from the instructions for use.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Dietary supplements

Dietary supplements can be advertised in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On Advertising”. Your ads must not, for example:

  • give the impression that the dietary supplement is medication and have healing properties

  • contain links to concrete cases of people's healing or improvement of their conditions as a result of use of the dietary supplement

  • contain indidividuals' expressions of gradititude connected to the use of the dietary supplement

  • encourage the rejection of a healthy diet

  • present the results of research as proof of the healing effect and advantages of the dietary supplement, as well as the use of research results as a direct recommendation of their use.

The ad's landing page must not create the impression that the product advertised is a medicinal product.

Text ads will automatically have a warning added: “Not a medicinal substance”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Medical services

Ads for medical services are accepted for placement, except medical services aimed at terminating pregnancy or medical services provided remotely/online.

Your ads and landing page must meet all requirements of the law “On Advertising”. For example, the ad must not contain claims of full safety of the service being advertised or refer to specific cases of people's healing or the improvement of health.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Medical appliances and devices

Medical products, including glasses, sunglasses, and frames, can be advertised in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On Advertising”. Your ads must not, for example:

  • target minors

  • contain links to concrete cases of people's healing or improvement of their conditions as a result of use of the medical device.

  • present the results of research as proof of the device's effectiveness, as well as the use of research results as a direct recommendation of its use

  • guarantee the positive effects, safety, effectiveness, and lack of side effects of the device

  • give healthy people the impression that use of the device is necessary

  • give the impression that it is necessary to contact a doctor.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Homeopathic medical services. Healing

Folk medicine and healing can be advertised in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On Advertising”. Your ads must not, for example:

  • contain expressions of gradititude from the advertiser's clients

  • contain links to concrete cases of people's healing or improvement of their condition

  • give the impression that it is necessary to contact a doctor.

You must indicate in your ad or on your site the place in which services are offered: the license to practice folk medicine is only valid within the territory of the executive authority which issued it.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

Advertising of alternative medicine must not mention medical services. If the ad materials mention medical services offered, the documents listed in the Medical services section are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Medical tourism agencies

Ads for foreign healthcare clinics, medical services abroad, and even medical tourism agencies can be placed in Yandex.Direct.

Special documents for placement are not required, unless the ad mentions specific medical services and does not specifically mention the clinic's location in a different country or intermediary services, in which case the documents listed in the Medical services section are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Trainings, forums, books, and articles about medicine

Ads for trainings, seminars, forums, information portals, articles, and other sources of information on medical topics can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.