Ad Builder for smart banners
The updated Ad Builder lets you quickly create appealing and interactive creatives for smart banners. Upload a product feed, edit the settings, and the system will create a group of creatives with different layout options, while our self-learning algorithms will select creatives with the highest CTR.
To build creatives, in the left menu, select Library → Creatives for smart banners, then click +Create creatives. The Ad Builder window will open.
- Choose the category of the creative to match the feed's business type. Best-suited creative layouts were created for different categories.
- Add a logo. Use a high-quality image with dimensions between 30 × 30 and 800 × 800 pixels, but no more than 100 KB in size. Make sure that the uploaded logo matches the logo on your site.
- Edit the button text and adjust its color scheme if needed.
- Specify the advertised domain: the address of the site to be advertised in smart banners.
You can check the look of creatives with the data from your feed: click View all in the right part of the Ad Builder. In the Preview creatives window, select the desired feed. The list contains the uploaded feeds that passed validation. Some feeds can't be previewed in the Ad Builder, so they aren't shown in the list.
When you have finished working with the creatives, click Create creatives. The Ad Builder will build all the possible variants of creatives and combine them into a group: this group will be added to the library.
When creating a group of smart banners, select creatives from the library. You can add the whole group of creatives or certain creatives from it. The more creative options you select, the higher the number of sites that can serve your smart banners.
All the creatives you built are stored in the creative library, and you can change them at any time. To open the library, in the left menu, select Library → Creatives for smart banners.
Search by number or name to find the desired creatives and ad groups. Use filters to select creatives of a specific category, size, layout, and so on. You can select individual creatives in a group. To do this, click Show all under the group name, then select relevant options and click Choose creatives and continue.
Select creative groups belonging to the same category and click Edit at the bottom of the page. For example, you can change the logo in all creatives for “Retail”.