Requirements for smart banners

  1. Placement requirements
  2. Document requirements

Placement requirements

List of prohibited categories

Creatives in the following categories are not accepted for placement in the smart banner format:

  • Tobacco accessories.
  • Alcoholic beverages and non-alcoholic beer/wine.
  • Dietary supplements.
  • Betting and games of chance.
  • Debt collection from individuals.
  • Detective equipment.
  • Baby food.
  • Housing cooperatives.
  • Similar in construction to weapons.
  • Lotteries.
  • Medical services.
  • Folk medicine, homeopathy.
  • Investigative work.
  • Technical inspection.
  • Adult products and services (including underwear).
  • Products and services with distressing subjects.
  • Services on the Forex market.
  • Certification services.
  • Services of psychologists.

This list is not exhaustive and can be changed by Yandex at any time.

Logo requirements
  • Image resolution up to 800 × 800 pixels.
  • Maximum file size of 100 KB.
Subject selection requirements

The subject of the creative must match the advertising materials. For example: if you advertise flight tickets, select the “Flights” subject, and if you advertise medicines, select the “Pharmaceuticals” subject.

Document requirements

Smart banners are moderated based on website contents.

Depending on the type of product or service on the website, certain documents must be provided to post ads.

Required documents

For products and services that are subject to mandatory certification, registration, or licensing, be sure to submit copies of authorization documents (licenses, certificates) and/or letters of guarantee, even if the products and services were not added to the feed.

A list of documents, sample letters of guarantee, and other advertising information can be found in the section corresponding to the subject matter of your ads.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Smart banner requirements.