Special Operating Mode for Yandex Direct

Yandex Direct is temporarily limiting functionality, so some features of the account are unavailable.

Interfaces

Access to the account is available through all Yandex Direct interfaces: the web interface, mobile app, Direct Commander, and API.

Please note: the general mode restrictions described in the section Available features and restrictions apply to the web interface and mobile app. Direct Commander and API have separate restrictions — they are listed in the section Restrictions for Direct Commander and API.

Available features and restrictions

Available

• View all account data, including statistics and reports. Data may not be fully available yet.
• Launch and pause campaigns.
• Balance top‑up.
• Change the account’s weekly budget.
• Manage overdraft and autopay.

Unavailable

• Register new accounts.
• Create and edit campaigns and ads.
• Create and edit objects in the Library section. For example: Audience segments, Promotions, Feeds, A/B experiments, Negative keywords, Package strategies.
• Change user settings.
• Change shared account settings.
• Manage representatives.
• Use the AI assistant.
• View and apply recommendations.
• View the change history.

Additional

Product ads

Feeds and product ads in the UPC, Product Campaign, and “Sales on Marketplaces” campaign may be updated with a delay.

Display ads

In the Report Wizard, SOV metric data for the period from October 11 to October 15, 2026, may be incomplete. The data is updated automatically as it becomes available.

Unavailable:

• Results of lift surveys.
• Segment collection based on Yandex Audience pixels.
• Segment collection based on video ad view‑through rate.

Duration

These restrictions will remain in effect while the technical issues are being resolved. We will notify you when full access to campaign management is restored.

Conversion data and attribution in Yandex Direct and Yandex Metrica

Statistics for recent days: not all data is available yet

Conversion data from Yandex Direct for the last few days may not be fully available yet. This affects the number of conversions and the metrics that depend on it — CPA, CR, revenue, and CRR. The statistics update automatically as the data arrives. Please take this into account when evaluating recent results.

Conversions for clicks before October 11

Conversions on the site that occurred on or after October 11 are not linked to clicks on Yandex Direct ads that happened before October 11. These conversions have not been lost — they are attributed to other traffic sources in Metrica. It is not currently possible to link such conversions to clicks that occurred before October 11.

If the number of conversions from Yandex Direct for the period before October 11 is lower than expected, it is likely that some conversions were attributed to other traffic sources.

This applies to all attribution models except for the “Last Click” model: in this model, website conversion data is accounted for as usual.

Conversions uploaded to Metrica or Direct from external sources (for example, offline conversions or conversions from mobile trackers) may not be accounted for if they are linked to clicks before October 11 but were uploaded after October 11.

Current status

• The system is receiving conversion data, and statistics are updating automatically.
• Conversions for clicks made after October 11 are now correctly attributed to Yandex Direct in all attribution models.
• Strategy learning continues steadily.

Restrictions for Direct Commander and API

Capabilities in Direct Commander

• View all campaign types.
• Launch and pause all campaigns except display ads.
• You can submit a campaign only if the only change made is to its status — setting it to Active or Paused.

Capabilities in the API

• Get campaign data.
• Launch and pause campaigns.
• Financial transactions.
• Change the account’s weekly budget.

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