Using Yandex.Audience segments

Yandex.Audience is a service which allows you to use your own data about a target audience, as well as data from Yandex and data providers (DMP) when configuring ads for Yandex.Direct. You can use segments in retargeting lists, user profiles, or bid adjustments.

If you did not find the information you were looking for in other Help sections, select a topic that you are interested in from the list below.

I can't find a segment

If you can't find a particular segment, check the status of the segment in Yandex.Audience. You can only use segments that are in the “Finished” status.

The segment might belongs to another user, and they may have restricted user access to it. Please check that you have access to the segment, and request access where necessary.

Please check that the required segment is found under the username that is same for both Yandex.Audience and for the Yandex.Direct campaign. Provide access to the segment from another username if necessary.

Learn more about Managing access to segments in the Yandex.Audience Help.

The system stopped serving ads that are targeted to a segment.

Check the impression criteria. If in Yandex.Audience the segment was deleted or the segment owner has restricted access to the segment, then in Yandex.Direct you will see the “Segment not found” warning. Change or delete that retargeting list.

Ads targeted to a segment are not being served

If ads targeted to Yandex.Audience segments are not being served, it may be because your impression criteria are too narrow. For example, you may be using a combination of segments. Such combinations may significantly limit the serving of ads to your audience. Try changing the segments and setting fewer restrictions.

Maybe segments based on geolocation data are being used incorrectly. For example, if “Moscow and the Moscow region” is set as the display region for the campaign, but the segment used in the retargeting list includes the Tver region, then that ad will not get any impressions.

Please refer to the Display problems section for other possible reasons.