Dynamic ads

Dynamic ads are ads which are created automatically based on the content of your site or feed. Please note that at this time dynamic ads are only created for products of a few specific subjects. You can read more about dynamic ads in Help.

On this page you will find answers to frequently asked questions from advertisers about working with dynamic ads.

Ads are not being created for a site

Dynamic ads cannot be created if the site structure requirements are not met or if the site was not accessible at the time of creation. You can check this with the Moderation results report in Yandex.Metrica.

Check whether the dynamic text ad target parameters are correct:

  • in the Domain parameter there must be only the domain name specified, for example, awesomeirons.ru.

  • in the URL suggestion list parameter, the specified page must contain a link to specific products.
    Example

    Page contains links to products.

  • in the Link to product → contains parameter, you need to indicate a link to a specific product or section of a site (if you want to create ads for site pages containing products from a particular manufacturer), and not a link to site search results.

     irons/rowenta/rowenta-iron-3000

     irons/rowenta

     search-results/?text=rowenta-iron-3000

Ads are not being created for a feed

Dynamic ads may not be created if the feed requirements are not met.

To create dynamic ads you can use the entire feed or apply filters to choose individual products. Be sure to check whether the sorting rules in a filter are set correctly.

  • If the filter has the flag Only in the presence of set, the feed must present products with the attribute available = "true". If in the criteria there are other filters, for example filtering products of a certain category, then there must be products of this category present.

  • When configuring a filter by manufacturer, in the feed there must be a product with the vendor element. The value of this element must match the value specified in the filter.

  • If a filter is set according to the categoryId parameter, there must be products of the specified category in the feed. If there are no products in the category, then dynamic ads aimed at this category will not be created. Please note that if in the parent category (a category that has nested categories with the parentId attribute) there is a sub-category that contains products, the filter that is configured for the parent category (in which there are no products) will not function.

    Example

    An ad focused on the category of “Irons” (categoryId=123) will not be created because the category does not contain products.

    <category id="123">Irons</category>
        <category id="234" parentId="123">Rowenta</category>
        <category id="345" parentId="123">Bosch</category>
    
    <offer id="0123456" available="true">
        <url>http://www.awesomeirons.ru/irons/rowenta/rowenta-iron-3000</url>
        <price>1620.00</price>
        <currencyId>RUB</currencyId>
        <categoryId>234</categoryId>
        <picture>http://89.123.45.678/photo/19/6.JPG</picture>
        <name>Rowenta Iron 3000</name>
    </offer>
    
    <offer id="1234567" available="true">
        <url>http://www.awesomeirons.ru/irons/bosch/bosch-super-iron</url>
        <price>1700.00</price>
        <currencyId>RUB</currencyId>
        <categoryId>345</categoryId>
        <picture>http://89.123.45.678/photo/7/6.JPG</picture>
        <name>Bosch Super Iron</name>
    </offer>
    

Processing an ad is taking too long

Long processing times may be caused by filters or dynamic text ad targets that are not specific enough. If in this case a feed or site contains many products, then creating ads may take up to several days.

My ads aren't getting enough impressions

A low amount of impressions for dynamic ads may be due to the following reasons:
  • Not very many products were found. Make sure to check how many products on the site satisfy the conditions of the dynamic text ad targets or filters.

  • A low bid was set. It is possible that ads are not winning auctions due to low bids or decreasing bid adjustments. By increasing bids and removing decreasing bid adjustments, your ads can win auctions and be selected for display.

  • Retargeting lists are narrow. It's possible your target audience is too specific. As a result, very few users are clicking through to your site due to your settings. Try changing your settings and making your target audience more broad.

  • Geotargeting settings are narrow. If you have chosen a particular city in your geotargeting settings, then ads will be served only to those who are in that city or are interested in it. There may not be impressions in some cities for keywords or retargeting lists set by you. Try adding nearby cities, or selecting the whole oblast or district.

Other questions

If you have any questions and could not find your answer here or in the relevant Help section, then ask them using the form below.