Smart banners are dynamic product banners. They are generated automatically based on the content of your feed. More information about smart banners.
On this page, you will find answers to frequently asked questions about using smart banners.
Not able to generate smart banner
- the feed meets the requirements
- the feed can be downloaded via the link you entered when you added it
- you enter the mandatory elements for each item in the feed
You can use filters to create smart banners for individual products. Be sure to check that the filter rules are set correctly. Otherwise, they might not get any of the products from the feed.
When you set filters, you must select elements that are in the feed, and their values must match the values in the feed.
If the filter has the Only in stock option set, the feed must show products with the attribute
available = "true". If there are other filters for products of a certain category (for example) then the feed must contain products of this category.
When configuring a filter by manufacturer, in the feed there must be a product with the
vendorelement. The value of this element must match the value specified in the filter.
If a filter is set according to the
categoryIdparameter, there must be products from that category in the feed. If there are no products in that category, smart banners will not be generated for it. Please note that if the parent category (i.e. a category that has nested categories with the
parentIdattribute) has a sub-category that contains products, the filter that is configured for the parent category (which has no products) will not function.
An ad focused on the category of “Irons” (
categoryId=123) will not be created because the category does not contain products.
<category id="123">Irons</category> <category id="234" parentId="123">Rowenta</category> <category id="345" parentId="123">Bosch</category> <offer id="0123456" available="true"> <url>http://www.super-irons.biz/irons/rowenta/rowenta-iron-3000</url> <price>1620.00</price> <currencyId>RUB</currencyId> <categoryId>234</categoryId> <picture>http://18.104.22.1688/photo/19/6.JPG</picture> <name>Rowenta Iron 3000</name> </offer> <offer id="1234567" available="true"> <url>http://www.super-irons.biz/irons/bosch/bosch-super-iron</url> <price>1700.00</price> <currencyId>RUB</currencyId> <categoryId>345</categoryId> <picture>http://22.214.171.1248/photo/7/6.JPG</picture> <name>Bosch Super Iron</name> </offer>
Smart banners take too long to process
Processing delays may occur if your campaign is inactive or if there are no funds in your account. Check whether your campaign is running and whether there are funds in your account.
Long processing times can also result from filter conditions that are too broad. If your feed contains a lot of products, it may take several days to generate smart banners.
Image in the block is cropped
Add multiple images in different formats to your feed (horizontal, vertical, square). The image that best fits the ad block's aspect ratio will be used.
- Retail sales, other business: Yandex.Market feed
- Realty: Yandex.Realty feed
- Automobiles: Auto.ru feed
imagetags inside the
<images> <image>http://picture.auto.ru/1.jpg</image> <image>http://picture.auto.ru/2.jpg</image> </images>
Smart banners don't get many impressions
Not very many products were found. Check how many products in your feed satisfy the filter conditions you set.
Low bid or a weekly budget. Increase your bids or weekly budget, or get rid of decreasing adjustments so that your smart banners can win auctions more frequently and be selected for display.
Geotargeting settings are narrow. If you selected a particular city in your geotargeting settings, ads can only be served to people located or interested in that city. Try adding nearby cities, or selecting the whole region or district.