How to select Telegram channels from the catalog

Filter

Description

Channel category

Finds Telegram channels based on specific topics.

For example, "Business and marketing", "Blogs", and so on.

Projected cost

Shows only channels with a placement cost within your selected range.

CPV

Filters channels by cost per view (CPV) within a specified range.

Subscribers

Helps you find channels based on the number of subscribers.

For example, up to 5000 subscribers, from 5000 to 10,000 subscribers, and so on.

Gender

Finds channels with a predominantly male or female audience.

Region

Lets you find channels from specific countries, regions, or cities.

Similar channels

Helps you find channels with topics and audiences similar to the ones you specify.

To find channels:

1. Select the "Similar channels" filter.
2. Enter the name or link of one or more public Telegram channels where you want to show your ads. If you add multiple channels, the system shows options similar to at least one of your entries.
3. Click Apply.

Similar audience

Finds channels with an audience similar to your site users. Similar users are identified using Crypta technology.

To find channels:

1. Select the "Similar audience" filter.
2. Specify one or more Yandex Metrica tags you have access to. If you add multiple tags, the system uses the OR operator to find relevant channels.
3. Click Apply.

Channels from file

Helps you select channels based on a file with a list of Telegram channels.

To find channels:

1. Select the "Channels from file" filter.

2. Upload a file with a list of channels.

   File requirements:

   • Format: XLSX
   • Column title: Link to channel
   • Data: URL in https://t.me/... format

   You can also upload a report file you received by clicking at the bottom of the channel selection window. Remove any channels you don't need. You don't need to delete the additional columns or make other changes to the file.

The system will display the channels found in the Yandex Direct catalog.