Requirements for advertising new development projects and shared-equity construction
What is considered shared-equity construction advertising?
Shared-equity construction advertising includes ads related to raising funds from shared-equity participants to construct apartment buildings and/or other real estate, as well as ads for buying a home using escrow accounts.
What information should I specify to advertise new development projects in Yandex Geo Advertising?
Under the Russian Federal law “On advertising”, shared-equity construction ads must include a notice (disclaimer) with developer details.
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The name and business structure of the developer's legal entity, such as: Developer: "House on Mars" LLC.
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URL of the Uniform Information System for Residential Construction hosting the project declaration, such as “Project declaration is available at https://наш.дом.рф/ https://наш.дом.рф/”.
What information do I provide if I'm advertising new development projects from a real estate agency?
If you're advertising a real estate agency or a new construction project aggregator, you can simply include a standard notice (“Project declaration is available at https://наш.дом.рф/”) in your ads.
Specify the warning in the Disclaimer field when creating your campaign.
For the formats Banner in Geoservices and Banner in Yandex Metro, select the value you need in the Ad category field. The disclaimer will appear on the banner automatically. You also have the option to add a disclaimer in the field Disclaimer for the ad card. This disclaimer will appear in your ad card.
If your campaign falls into two categories, such as new buildings with a mortgage, specify one disclaimer in the Ad category field, and the another one, directly in the banner image.
How do I specify the company name in the notice?
Specify the company name when creating your campaign and selecting the category.
Add your notice in the Disclaimer field.
For the formats Banner in Geoservices and Banner in Yandex Metro, select the value you need in the Ad category field. The disclaimer will appear on the banner automatically. You also have the option to add a disclaimer in the field Disclaimer for the ad card. This disclaimer will appear in your ad card.
If your campaign falls into two categories, such as new buildings with a mortgage, specify one disclaimer in the Ad category field, and the another one, directly in the banner image.
What developer details do I provide if I'm advertising sales of real estate in a new construction project abroad?
For advertising foreign real estate, a disclaimer isn't required if the ad clearly states that the new development is located abroad.
If you mistakenly received a notification saying that you need to add more details for disclaimer generation, please contact support.