Ad labeling

Yandex complies with the Federal Law On Advertising. In Russia, there's a legal requirement to label ads (see more in Ad labeling). In your Geo Advertising account, provide the information:

  • About your company, if you're a direct client.

  • About the agency and the client, if you're an advertising agency.

Fill in the data

  1. Where you can find the form to provide the details:

    • Open the Company details tab.

    • At the top of the page, click Fill out company details.

  2. Provide the advertiser information:

    • Organization type.

    • Name.

    • INN (TIN).

  3. Make sure the I am the end advertiser option is enabled.

    Alert

    After the form is saved, you can't disable this option.

  4. Click Save.

  1. Where you can find the form to provide the details:

    • Open the Agency details tab.

    • At the top of the page, click Fill out agency details.

  2. Provide the advertiser information:

    • Organization type.

    • Name.

    • INN (TIN).

  3. Make sure the I am the end advertiser option is disabled.

    For direct clients with an agency-type profile

    1. Click Show advanced settings.

    2. Enable the I am the end advertiser option.

    Alert

    After the form is saved, you can't disable this option.

  4. Go to the Clients tab and click the name of the client to enter or edit their details.

  5. Provide client information:

    • Organization type.

    • Name.

    • INN (TIN).

  6. Enter the details of the contract between the agency and the client:

    • Contract type.

    • Activities performed by the intermediary/representative.

    • Subject of the contract.

    • Contract number.

    • Contract date.

    • Contract price.

    • Apply the Including VAT parameter if needed.

  7. Click Save.

FAQ

How to fill in the details if the agency has one username but multiple contracts with different payers?

In the account, fill in the details for one of the legal entities. Transmit the data for other entities via the partner's account.

How to fill in the details if an agency client has multiple legal entities under a single sub-username (payments to the agency come from the client's different legal entities)?

Create a sub-username for each paying client of the agency. Next, complete the details for each client in the account.

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