Moderation rules
Before your campaign starts, the advertising materials undergo moderation, which means they are checked for compliance with the rules. Moderation takes one business day.
Advertising materials may be rejected if they:
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Copy the appearance of the app's interface elements
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Resemble road signs or indicators.
You can find the full list of rules and requirements here and here.
Image requirements
Make sure the images you upload are high quality, clearly readable, and reflect the organization's activities.
Please check that the image is centered vertically and horizontally within the circular part of the pin or the rectangular part of the billboard and doesn't touch the edges.
Image requirements:
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The background should contrast with both the light and dark themes of the app and be nontransparent. Images without a background will be rejected.
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The image should have margins from the background borders.
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If the image includes text, it should be clear and easy to read.
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If your logo includes an image and text, we recommend using only the image.
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The image's border should contrast with Yandex Navigator's day and night themes.
Text requirements
Make sure your ad text clearly states what you're advertising: a product or a service.
You can use comparative or superlative words if the advertiser's site has third-party reviews about the product's (or service's) advantage over other products. If there are no such reviews, superlative words aren't allowed.
The text can't use:
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Slang, crude, colloquial expressions.
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False information (deliberately deceptive promises and statements).
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Aggressive provocations or calls to commit violence.
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Repetition of the same words or phrases.
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Words or phrases in foreign languages without exact translation to Russian (except trademarks).
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Distressing words or phrases (such as "terrorist attack", "murder", "death", and "peril").
Make sure that the text doesn't include:
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Typos, grammar, or spelling mistakes
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Words with spaces between each l e t t e r.
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Words written in ALL CAPS (except abbreviations like DIY).
Warnings in ads
For certain categories, you need to include warnings in your ads.
| Category | Example |
|---|---|
| Medicinal products, medical services, medical equipment | Contraindications apply. Consult your doctor. |
| Baby food for children under one year old | Consult a specialist. For feeding children from 0 / 6 / 11 / 12 months. |
| Dietary supplements | Not a medicine. |
| Shared-equity construction and new buildings | For project declaration, visit the site. Developer LLC "Teremok". |
| Financial services | LLC "Our bank". |
| Loans or mortgages | LLC "Our bank". Check all the loan terms in the relevant section of the site. Assess your financial capabilities and risks. |
| Certification | LLC "Certification company". No. XX.XX.XXXXXX. |
| Educational video | 0+ / 6+ / 12+ / 16+ / 18+. |
Specify the warning in the Disclaimer field when creating your campaign.
In Banner in Geoservices and Banner in Yandex Metro, select the relevant value in the Ad category field. The disclaimer will appear on the banner automatically. You also have the option to add a disclaimer in the field Disclaimer for the ad card. This disclaimer will appear in your ad card.
If your campaign falls into two categories, such as new buildings with a mortgage, specify one disclaimer in the Ad category field, and the another one, directly in the banner image.