Advertising categories

Some product and service categories can only be advertised if they meet specific requirements, due to legal restrictions and Yandex advertising policy. Specifically, for products and services that require mandatory certification, registration, or licensing, you'll need to submit certain documents.

The required documents may include copies of relevant permits, such as licenses, certificates, and similar documents. We may also request a letter of guarantee if needed.

You'll find the list of required documents and other advertising specifics in the section relevant to your product or service category.

The submitted documents are valid for all ad campaigns within the same account that share the same category and domain. If you restart an ad campaign on a different account or for a different domain, you must resubmit the documents. Please note the expiration date of your documents. You must resubmit your documents once they expire.

Find a list of categories for which advertising isn't allowed on the Prohibited products and services page. Make sure your products and services don't fall under any of those categories.