Product cards and content

The product card is its page on the Market. A customer opens it when they want to buy a product or just learn more about it.

Content on the cards

Tips from Market experts

To make the cards attractive and useful, they provide space for a variety of content — detailed text descriptions, detailed tables with characteristics, galleries with photos, videos and infographics.

The content is completely controlled by the seller — only you decide what your card will look like.

Card quality

The quality of the card is evaluated on a one-hundred-point scale: the more useful information you add to the customer, the more points the card will receive. To achieve the best result, the Market recommends sticking to a high score — 81 points or more.

You can view the rating and find out how many points downloading a particular content can bring in your account on the product page. There are also your individual recommendations — what to add and what to work on first. If the card has 100 points, it means that you have uploaded all the content that can help the buyer choose your product.

How to make good cards

First of all, when filling out the card, pay attention to the recommendations of the Market. They depend on the category — what is right for you can be viewed on the product pages or in the tab It can be improved in the catalog.

All characteristics are grouped according to their significance. The more important the product characteristics are to the buyer, the more points you will receive for completing them:

1. You will get the most points for filling in the fields in the block Key Features — the information in it is most needed by customers to make a purchase decision.
2. Filled in fields in the block Additional characteristics for filters They will help your product get into the search results using filters if the buyer is looking for a certain product.
3. Filled in characteristics in the block Product Details they have a weaker influence on the buyer's decision, but they are still significant for them and will make the product card more useful.

General tips on how to fill a card with attractive content:

	Make up a name — thanks to the exact and full name, the product will fall into the right category and it will be easy to find it in the search.	The instructions will help How to make a good name
	Fill in the description — tell us about the features and advantages of the product, how to use it and what benefits it will bring to the buyer. Use artificial intelligence to improve the description and save time on filling.	The instructions will help: How to make a good description
	Upload media images and videos. The media content improves the quality of the card and helps to visually demonstrate the product to the buyer from all sides.	Requirements and recommendations for: images; video.

Content protection

Copy protection by other sellers

When adding new products to the Market, you can copy data from other sellers' cards, and they can copy data from yours. This saves time on the establishment of a new product.

If you don't want to share content, you can prohibit copying of your cards. Go to Products → Card Settings and disable the option Allow other sellers to copy my cards. With this option disabled, other sellers will see your cards in the search when they add products to the catalog, but they will not be able to copy them.

If you notice that your photos, videos, or texts are being improperly used by other sellers on the Market, report it to support. The market will check the card and remove your content from the offers of other sellers.

Automatic filling

The market can help with filling out the cards, if you allow it. If there is not enough data on the card, they will be substituted automatically with the help of artificial intelligence tools. For example, in the description you specified the color of the product, but the field The color in the card they didn't fill it out and left it empty — after checking the card with the Market, the information will appear in it automatically, along with a special mark. The contents of such fields can be changed or deleted at any time, if necessary. If you do not want the card to be filled in automatically, disable the option on the page Products → Card Settings.

This is what the card looks like, on which the Market helped to supplement some of the characteristics with your consent:

Practical instructions

• How to create a card, fill it with content, or change something
• How to add a switch of options to the card — sizes, colors, models, etc.
• How to check if everything is OK with the cards