Information about products on the Market

There are two types of product specifications. The same things are common to all your stores — for example, the same product in all stores is called the same and has the same weight. Others — defining the terms of sale — may vary from store to store. For example, each store has its own delivery schedule.

General parameters for all stores in the cabinet

Warning

Information about products that do not change from update to update — for example, your SKU or the name of the product — always indicate unchanged.

The market can disable the seller's store, which regularly transmits different parameter values for the same product.

Name (required)

Customers will see the name on the product card.

Requirements

The type of product and distinctive characteristics must be written in Russian.

Make up the name according to the scheme: type + brand or manufacturer + model + features, if any (for example, color, size or weight) and quantity in the package.

Do not include in the name of the terms of sale (for example, "discount", "free shipping", etc.), emotional characteristics ("hit", "super", etc.). Do not write words in capital letters — except for the well-established names of brands and models.

The optimal length is 60-120 characters.

Making good names will help recommendations.

Example:Makita HP1630 Impact Drill, 710 W

Representation in YML

Element <name> inside the element <offer>.

<name>Makita HP1630 Impact Drill, 710 W</name>

Category (required)

The category to which you refer the product.

Tip

Sometimes the Market can automatically determine a category based on the data from the name — if there are several of them, it will offer different options. Select the appropriate category from the drop-down list or specify your own.

List of Market categories

Requirements

It must be specified when adding products via an Excel file, a link file, or an API, if no value is passed categories on the Market. The description of the category must be written in Russian.

Specify specific categories — for example, it is better to classify a set of knives Tableware And not just Tableware.

Choose categories that describe the product, rather than an abstract feature — for example, it is better to specify Perfume And not Gifts.

Representation in YML

Element <categoryId> inside the element <offer>.

<categoryId>743</categoryId>

<categoryId> contains the category number, not its name. Place the list of categories with numbers in the element <categories>.

Details in instructions for YML.

Item number (SKU) (required)

The product ID in your system. If you haven't used the ID yet, create it right at the time of adding the product. You can come up with it yourself or create it using the Market. To do this, click .

The article is constantly used in work: it is needed for all operations on goods and is displayed in reports. If you create identifiers yourself, make them convenient for yourself.

It can be edited by changing an already set value to another one. How to do it

Rules:

  • The article must be unique for each variant.
  • An already set article cannot be released and reused for another product — each product must receive a new identifier that you have not used before.

Requirements

A sequence of any characters up to 255 characters long.

Example:belaya-kofta-12345

Representation in YML

Attribute id the element <offer>.

<offer id="belaya-kofta-12345">

Warning

Element <shop-sku> outdated, it is better not to use it. If there is one, the value of your SKU is taken from it, not from the attribute id the element <offer>.

Brand (required)

The name of the brand or manufacturer.

If the product does not have a brand, click on the field and select There is no brand in the drop-down list.

If the desired brand is not in the list, write to support. Instruction manual

Requirements

Write down the name as the brand itself writes it. Be sure to check how it is spelled correctly — for example, on the official website of the brand.

Example:LEVENHUK

Representation in YML

Element <vendor> inside the element <offer>.

<vendor>LEVENHUK</vendor>

Barcode (required)

The barcode of the product from the manufacturer. If the product is sold in packages, you need a barcode for the package.

Most often, the manufacturer prints a barcode on the product itself, tag or box. If there is no code, generate it on the product page in the account. You can generate barcodes for several products in the catalog — mark them in the list and click Generate barcodes.

Requirements

Specify it as a sequence of characters. The codes EAN-13, EAN-8, UPC-A, UPC-E or Code 128 are suitable.

For books, specify the ISBN. For pharmacy and veterinary products, the barcode must be a valid GTIN code.

What is GTIN?

GTIN is a unique number assigned to a product in a single international database GS1. An EAN, UPC, or ISBN barcode is obtained from this number.

How to make sure that the product is in the database

You can check the code on the verification page on the GS1 Association website. If the product is not found, request the GTIN code from your supplier.

How to get a GTIN for your products

To get GTIN codes, the manufacturer needs to join the GS1 association and register the goods.

Please note: barcodes starting with 2 or 02 and Code 128 format codes cannot be used as a barcode from the manufacturer — they are intended for internal use only.

If there are several barcodes, write them all separated by commas.

Example:46012300000000

Representation in YML

Element <barcode> inside the element <offer>.

<barcode>46012300000000</barcode>

Description (required)

Detailed product description: for example, its advantages and features.

Requirements

Let's give a description in Russian.

Do not give installation and assembly instructions in the description. Do not use the words "discount", "sale", "cheap", "gift" (except gift categories), "free", "promotion", "special price", "novelty", "new", "analog", "order", "hit". Do not provide any contact information or links.

You can use the following tags:

  • <h>, <h1>, <h2> and so on — for headlines;
  • <br> and <p> — to transfer a line;
  • <ol> — for a numbered list;
  • <ul> — for a bulleted list;
  • <li> — to create list items (must be inside <ol> or <ul>);
  • <div> — supported, but does not affect the display of text.

The optimal length is 400-600 characters, the maximum is 6000.

They will help you make a good description recommendations.

Example:Complete with a baby microscope, there is everything your child needs to explore the microcosm

Representation in YML

Element <description> inside the element <offer>.

<description>Complete with a baby microscope, there is everything your child needs to explore the microcosm.</description>

If there are tags in the description, you need to put it inside CDATA:

 <description>
   <![CDATA[
     <p>text</p>
   ]]>
 </description>

Dimensions and weight with packaging (required)

Length, width, height, weight in the package.

Specify the actual dimensions and weight of the product, taking into account the packaging. For more information on how to specify dimensions, see the article.

If the product takes up more than one place — for example, several boxes or packages — before measuring the total length, width and height, fold the boxes or packages as compactly as possible.

Make sure that there are no significant discrepancies between the dimensions and weight indicated here and the actual size and weight of the product and select the appropriate packaging for the product. If the Market finds discrepancies, you will have to pay a fine. More detailed

Requirements

The unit of measurement of weight is kilograms. Fractions are possible: the separator is a dot or comma, no more than three digits after it.

The unit of measurement of dimensions is centimeters. Fractions are possible: the separator is a dot or comma, no more than three digits after it.

In Excel files, write numbers separated by/ without spaces.

An example for dimensions:20.1/20.551/22.5

Example for weight:3.1

Representation in YML

Element <dimensions> inside the element <offer>.

<dimensions>22.1/40.425/22.1</dimensions>

Element <weight> inside the element <offer>.

<weight>3.1</weight>

Price (required)

The price of one unit of goods, including all taxes. Valid in all cabinet stores.

Requirements

The price is indicated in the currency specified for the product. The number must be an integer.

Example:

240

Representation in YML

Element <price> inside the element <offer>.

<price>240</price>

Crossed out price (required)

If the product is sold at a discount, specify the price without discount in this field. The market will show it crossed out so that customers can see the benefits. Valid in all cabinet stores.

Requirements

The price is indicated in the currency specified for the product. The number must be an integer.

You can specify a price with a discount from 5 to 99%.

Example:

250

Representation in YML

Element <oldprice> inside the element <offer>.

<oldprice>250</oldprice>

Image (required)

Up to 30 images that are shown on the product card. Be sure to download at least one.

Requirements

Jpg, jpeg, png, heic and webp images of the product are accepted, corresponding to requirements.

In the cabinet, images are added as files. In an Excel file — in the form of references separated by commas. The first photo becomes the main one.

To change the image, upload a new one using a new link, otherwise the image will not be updated.

Representation in YML

Elements <picture> inside the element <offer>.

<offer id="12345-abcd">
                       ...
                       <picture>http://best.seller.ru/img/device12346-front.jpg</picture>
                       <picture>http://best.seller.ru/img/device12346-back.jpg</picture>
                       ...
                       </offer>

Fill in also Placement Parameters for individual stores.

Tags

Your own product labels — they are not visible to customers. You can group different products in the catalog by tags and filter them in lists.

Requirements

Come up with any name — it can be changed after.

The maximum tag length is 20 characters.

One product has a maximum of 10 tags.

In total, you can create no more than 50 different tags.

Example:apple, up to 500 rubles

Representation in YML

Element <set-ids> inside the element <offer>.

<set-ids>apple, up to 500 rubles</set-ids>

Cost price

The cost of self-production of the product or purchase from the manufacturer or suppliers.

After filling in this field, the potential price will be calculated in the calculator and on the price management page marginality the product.

Requirements

The price is indicated in the currency specified for the product. The number must be an integer.

Example:

200

Representation in YML

Element <purchase_price> inside the element <offer>.

<purchase_price>200</purchase_price>

Additional expenses

Additional costs for the product. For example, for shipping or packaging.

After filling in this field, the potential marginality of the product will be calculated in the calculator and on the price management page.

Requirements

The price is indicated in the currency specified for the product. The number must be an integer.

Example:

75

Representation in YML

Element <additional_expenses> inside the element <offer>.

<additional_expenses>75</additional_expenses>

Video

Video illustrations for the product card.

Requirements

The video must match requirements.

You can add no more than 6 videos.

You can download video files in your account. In the Excel template, specify the links to the files.

Representation in YML

Element <video> inside the element <offer>.

 <video>https://disk.yandex.ru/i/fUs4sweebCgjq_ytMN</video>
 <video>https://disk.yandex.ru/i/kEb8svrewPnaq_fnZA</video>
 <video>https://disk.yandex.ru/i/mOx2zqdbfLoph_pwGS</video>

Number of cargo spaces

If the product occupies one place (it is one box, packaging, and so on), leave the field empty. If the product takes up several places, specify their number. For example, an air conditioner occupies two places — an external and an internal unit in two boxes.

Requirements

Specify the number of seats.

Example:2

Representation in YML

Element <box-count> inside the element <offer>.

<box-count>2</box-count>

Country of manufacture

The country where the product was produced.

Requirements

Specify the country in Russian.

Write down the names of the countries as they are written in the list.

Example:Russia

Representation in YML

Element <country_of_origin> inside the element <offer>.

<country_of_origin>Russia</country_of_origin>

Manufacturer's article

The product code assigned to it by the manufacturer.

For auto parts, this code will allow the Market to show the product in the search by batch number or offer customers suitable analogues.

Requirements

If there are several articles, specify them separated by commas.

Example:VNDR-0005A, VNDR-0005B

Representation in YML

Element <vendorCode> inside the element <offer>.

<vendorCode>VNDR-0005A, VNDR-0005B</vendorCode>

A special type of product

If the product is a book, digital book, audiobook, medicine, music or video, you must specify it.

If your product is a book

Specify the year of publication in the product specifications. Learn more about how to specify characteristics

Requirements

In the office and in In the Excel file, the value is selected from the list.

Representation in YML

Attribute type the element <offer>.

  • audiobook — audiobook;

  • book — a book or a digital book;

  • medicine — medicine;

  • artist.title — music or video production;

<offer type="audiobook">

Product for adults

The parameter includes the 18+ mark for the product. Install it only for products that relate to satisfying sexual needs.

Requirements

It turns on in the office.

Representation in YML

Element <adult>true</adult> inside the element <offer> or inside the element <offers> before an array of <offer> — if all products are intended for adults at once.

An example inside <offer>

<offer>
                             ...
                             <adult>true</adult>
                             </offer>
An example inside <offers>

<adult>true</adult>
                             <offers>
                             <offer>
                             ...
                             </offer>
                             </offers>

Expiration date

The period from the moment of manufacture, after which the product becomes unusable.

Specify the time period indicated on the jar or package. The current date, delivery date, or shipment date does not matter.

Requirements

The deadline can be specified in years, months, days, weeks and hours.

Be sure to specify the deadline, if there is one.

Representation in YML

Element <period-of-validity-days> inside the element <offer>.

The duration is specified according to ISO 8601, that is, in the form of a line beginning with the letter P:

  • P1Y — 1 year;
  • P1Y6M — 1 year and 6 months;
  • P15D — 15 days.
<period-of-validity-days>P1Y</period-of-validity-days>

Comment on the expiration date

The field is intended for descriptions of storage conditions.

Requirements

Please provide a comment in Russian.

No longer than 250 characters and without special characters.

Example:Store in a dry place

Representation in YML

Element <comment-validity-days> inside the element <offer>.

<comment-validity-days>Store in a dry place.</comment-validity-days>

Service life

During the service life, the product must properly perform its function.

Be sure to specify the deadline, if there is one.

Requirements

The deadline can be specified in years, months and days.

Representation in YML

Element <service-life-days> inside the element <offer>.

The duration is specified according to ISO 8601, that is, in the form of a line beginning with the letter P:

  • P1Y — 1 year;
  • P1Y2M — 1 year and 2 months;
  • P15D — 15 days;
  • P2Y10D — 2 years, 10 days;
  • P2Y6M10D — 2 years, 6 months and 10 days.
<service-life-days>P2Y2M10D</service-life-days>

Comment on the service life

The field is intended for descriptions of the terms of use.

Requirements

Please provide a comment in Russian.

No longer than 250 characters and without special characters.

Example:Use at a temperature of at least -10 degrees

Representation in YML

Element <comment-life-days> inside the element <offer>.

<comment-life-days>Use at a temperature of at least -10 degrees.</comment-life-days>

The warranty period

How long can the product be replaced or repaired for free?

Requirements

The deadline can be specified in years, months, or days.

Representation in YML

Element <warranty-days> inside the element <offer>.

Element <service-life-days> inside the element <offer>.

The duration is specified according to ISO 8601, that is, in the form of a line beginning with the letter P:

  • P1Y — 1 year;
  • P1Y2M — 1 year and 2 months;
  • P15D — 15 days;
  • P2Y10D — 2 years, 10 days;
  • P2Y6M10D — 2 years, 6 months and 10 days.
<warranty-days>P2Y2M10D</warranty-days>

Comment on the warranty period

This field is intended to describe the specifics of the warranty conditions.

Specify only what applies to the manufacturer's warranty.

Requirements

Please provide a comment in Russian.

No longer than 250 characters and without special characters.

Example:The battery is guaranteed for 6 months

Representation in YML

Element <comment-warranty> inside the element <offer>.

<comment-warranty>The battery is guaranteed for 6 months.</comment-warranty>

Instructions for the product

Operating instructions, assembly diagrams, etc.

Requirements

jpg, png and pdf files of up to 30 MB are accepted.

You can add no more than 6 files. The maximum length of the instruction name is 150 characters. The name can be omitted, by default the file will be called Instruction manual.

You can upload files in your account. In the Excel template, specify the links to the files.

Representation in YML

Element <manual> with an attribute <title> inside the element <offer> Where <title> — this is the name of the instruction.

 <manual title="Manual 1">http://ya.ru/man.pdf</manual>
 <manual title="Manual 2">http://ya.ru/man.jpg </manual>

Document number

The number of the document for the product: certificate, declaration of conformity, etc.

Before specifying the document number, upload a scan of the document through the cabinet.

Instruction manual

Requirements

Specify the document number.

Example:6241421

Representation in YML

Element <certificate> inside the element <offer>.

<certificate>6241421</certificate>

HS Code

For some product categories, the code HS Code required. If it concerns your products, you will receive a notification in the catalog. Based on the transmitted HS code, the Market determines whether the product is subject to mandatory labeling.

Requirements

10 or 14 digits without spaces.

Example:8517610008

Representation in YML

Element <tn-ved-codes> inside the element <offer>. Inside <tn-ved-codes> there can be any number of elements <tn-ved-code>, each of which contains one of the product codes.

                       <tn-ved-codes>
                         <tn-ved-code>8517610008</tn-ved-code>
                       </tn-ved-codes>

KTRU code

KTRU code It is used by state and municipal customers to unify the names and descriptions of procurement objects.

Requirements

All characters are without spaces.

Example:20.41.32.121-00000006

Representation in YML

Element <ctru_code> inside the element <offer>.

<ctru_code>20.41.32.121-00000006</ctru_code>

From what age to use

If the product is not intended for children under a certain age, specify this.

Requirements

Age limits can be set in years (from zero, from 6, 12, 16 or 18) or in months (any number from 0 to 12).

Representation in YML

Element <age> inside the element <offer>. The units of measurement defines the attribute unit: unit="year" — years, unit="month" — months.

<age unit="year">6</age>

Characteristics that only products of a specific category have

In addition to the general properties, the product has characteristics inherent in the specific category to which it belongs. For example, a bicycle has a frame size, and baby puree can be vegetable, meat or fruit.

Requirements

Fill in the characteristics in Russian, except for the characteristics with a limited list of values. For such characteristics, it is necessary to select a value from the list in the form in which it is presented.

In the cabinet, the characteristics can be changed on the product page.

To edit them via Excel file, you need to download the template:

  • related to a specific category is more convenient. Instruction manual

  • common.

    How to fill in the characteristics

    The characteristics in the general template must be separated by a semicolon:

    parameter X|value|unit.measurements; parameter Y|value|unit.measurements;

    Specifications

    Recommendations

    Sizes

    Size|S; Size grid|INT; Tag size|L;

    When transferring dimensions, be sure to specify the values The size grid and Size. The size depends on the selected size grid — the full list can be seen in the category template.

    If you work with manufacturers who have their own dimensional grids, specify the manufacturer's dimensional grid. For example: Size chart|adidas; Size|11;

    Measurement parameters

    Width|20|cm; Number of batteries|5|pcs;

    Be sure to specify the units of measurement.

    Age (number)

    Minimum age|6|years: Maximum age|24|year;

    Be sure to specify the unit of measurement.

    Age (range)

    Age|14+|; Age|1-3 years|; Age|0-6 months|; Age|5-7 years|;

    Specify options from the list of category values on the Market — the list can be seen in the category template.

    Yes/No parameters

    Advent calendar|yes;

    Specify an explicit value — yes or no.

    Composition

    Composition|cotton 90%, polyester 10%;

    The total sum of the parameters should be equal to 100%.

    Colors

    Color for the filter|black; Color name from the manufacturer|Black Tiger;

    In the field The color for the filter specify the main color, and in the field The name of the color from the manufacturer — the unique color of the product from the manufacturer.

    Characteristics with a limited list of values

    Season|Summer; Gender|Male; Type|T-shirt;

    Some values of these parameters must strictly correspond to the values from the list of categories on the Market — for example, Season. The list can be seen in the category template. If you specify a value not from the list, it will not be saved.

    But for the parameter Type you can specify your own value — it will be displayed in the card.

    Text fields

    Detailed equipment|details — wheels, instructions, wrench;

    The text should be no more than 1000 characters long. Do not specify a value in this parameter Description — there is a separate field for it in the template.

    Characteristics with multiple values

    Subject|ballet; Subject|aviation;

    Specify each value in a separate paragraph.

    This method is not suitable for updating the characteristics of products combined on one card. When transmitting characteristics in this way, it is easy to make mistakes, so it is recommended to do this through Excel-category templates.

Combining options on one card

To combine product options on one card, fill in the field The name of the group of options. This can be a sequence of any characters up to 255 characters long.

To do this correctly, read instructions.

Archive it

The field allows you to place the product in the archive, hiding it from the showcase in all stores, and restore it from the archive. Article about the archive of goods: how to archive and restore the product from the archive, the conditions and time of application of the changes.

Requirements

In the cabinet, there is an action with the product in the catalog.

In the Excel files of the catalog and categories, there is a column Archive, in which you can write Yes if you need to transfer the product to the archive.

In the Excel file of archived products, there is a column Archive, in which you can write No if you need to restore an item from the archive.

Representation in YML

Element <archived> inside the element <offer>.

Specify the value true if you need to archive the product, or false if you need to restore an item from the archive.

<offer id="12345-abcd">
                     ...
                     <archived>true</archived>
                     ...
                     </offer>

Placement parameters in stores

These parameters are different for each store. They are not related to goods per se, but to sales. The parameters for the delivery of goods to the warehouse (for FBY and FBS stores) are set separately.

Link to the product page

The address of the page on your website with photos and product description.

Requirements

The maximum length of the URL is 512 characters. Record it according to the standard RFC 3986.

Example:http://best.seller.ru/product_page.asp?pid=12346

Representation in YML

Element <url> inside the element <offer>.

<url>http://best.seller.ru/product_page.asp?pid=12346</url>

Remove from sale

This field allows you to suspend the sale of an item in one store.

Requirements

It looks like a checkmark in the office Hide from the showcase. In the Excel file, there is a column Hide from the storefront (FBY, FBS).

Representation in YML

Element <disabled> inside the element <offer>.

Specify the value true If you need to suspend the sale, false if you need to return the product for sale.

<offer id="12345-abcd">
                       ...
                       <disabled>true</disabled>
                       ...
                       </offer>

Minimum quantity of goods

If the value is set, the buyer will not be able to order fewer units of the product. The restriction does not work when there is less than this amount of goods in stock — then the buyer will be able to place an order for the remainder.

Warning

For some product categories, there is a limit on the maximum value of the parameter. If you specify the value above, the product will be hidden from the showcase.

How to use this parameter

Requirements

An integer.

Representation in YML

Element <min-quantity> inside the element <offer>.

Quantum of sale

If the value is set, the buyer will be able to add only a multiple of the product to the order. The restriction does not work when there is less than this amount left in the warehouse — then the buyer will be able to place an order for the remainder.

Warning

For some product categories, there is a limit on the maximum value of the parameter. If you specify the value above, the product will be hidden from the showcase. View the list of categories

How to use this parameter

Requirements

An integer.

Representation in YML

Element <step-quantity> inside the element <offer>.

Currency

The currency in which the price of the product is indicated. The Market shows the price in rubles to customers, recalculating it at the exchange rate of the Central Bank.

This field is used if working with base prices has not yet been enabled for the cabinet.

Requirements

The currency selected during registration of the account must be used.

In the cabinet, you can simply select a currency from the list. The Excel file specifies the currency code: RUR, BYN, EUR, USD, UAN, KZT.

Representation in YML

Element <currencyId> inside the element <offer>.

Маржинальность показывает, сколько процентов прибыли вы получите с каждого проданного товара.

Товарная номенклатура внешнеэкономической деятельности — система классификации товаров в зависимости от их характеристик, состава и назначения. Используется в международной торговле, например для определения таможенной пошлины при перевозке товаров через границу.

Catalog of goods, works and services.

Так как уровни заголовков не поддерживаются, в описании все заголовки будут отображаться одинаково.

Можно использовать только: . , ; ( ) - ? ! ' " « » ﹠ % / °

Указывайте ссылку целиком, включая протокол http или https.

Максимальная длина — 512 символов.

Русские буквы в URL можно.

Ссылки на изображение должны быть постоянными. Нельзя использовать динамические ссылки, меняющиеся от выгрузки к выгрузке.

Если вы хотите использовать одно и то же изображение для нескольких товаров, используйте одну и ту же ссылку.

Можно использовать прямые ссылки на изображения и на Яндекс Диск. Ссылки на Яндекс Диске нужно копировать с помощью функции Поделиться: нажмите на значок рядом с изображением, а  затем — Скопировать ссылку.

Относительные ссылки и ссылки на другие облачные хранилища — не работают.

✅ Правильно

https://example-shop.ru/images/sku12345.jpg``https://yadi.sk/i/NaBoRsimVOLov

❌ Неправильно

/images/sku12345.jpg``https://www.dropbox.com/s/818fkp8szfdxqc8/super-tovar.jpg?dl=0