End-to-end analytics
You can use Yandex Metrica to evaluate the return on your ad investment: compare the cost of attracting audience across different traffic channels with the revenue generated by these channels. You can also track your customer journey end-to-end from ad click to checkout.
To collect end-to-end analytics:
- Add UTM tags to the URLs of your ads (in Yandex Direct, Google Ads, and other systems).
- Upload your campaign costs to Yandex Metrica in any convenient way. You can transmit data about your costs on an ad channel marked by UTM tags over a given period.
- Collect ClientIDs in your CRM. To do this, get the IDs using the getClientID method, then save them to the CRM.
- Transmit the customer and order data saved by your CRM to Yandex Metrica.
To view statistics, use the end-to-end analytics reports: "Sources, costs, and ROI" report and "Order sources" report.