“Messengers” report
This report includes all information on clicks from messengers.
To view the report, go to Reports → Sources → Messengers.
To identify this source, Yandex Metrica uses the referrer and UTM tags.
Ways to use this report
Analyze what kind of sources attract more users
See what messengers bring users to your website.
Determine engagement of users that were attracted from different sources
All of this data can be derived from your website's bounce rate. The higher the bounce rate, the lower user engagement (bounces indicate users who leave within 15 seconds of staying at a single page).
Report structure and settings
Yandex.Metrica collects data on the following messengers:
- Skype
- Telegram
- Viber
Use these UTM tags to identify your source of traffic:
-
utm_medium
(required) with the valuemessenger
(recommended) orsocial
. -
utm_source
. The tag is used to identify the messenger. For example,utm_source=viber
. If there is no tag in the URL, the tag value is omitted, or the value isn’t recognized by Yandex Metrica, then the source will be labeled as Other messenger: identified by tags.Full tag list:
skype
— for Skypetelegram
— for Telegramviber
— for Viberwechat
— for WeChatwhatsapp
— for WhatsApp
The report supports all settings available in Yandex Metrica.
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