"Order sources from CRM" report
You can use this report to determine which sources of audience generate sales and evaluate their profitability.
Statistics are based on sessions. The data is enriched by information about all orders, conversions to orders, paid orders, conversions to payments, revenue, and average order value.
To view the report, go to End-to-end analytics → Order sources from CRM.
Ways to use this report
Find out which audience sources are most profitable
Use the data for further profitability forecasts for your site.
To add the “Profit” metric to the report:
- Click the Metrics button.
- Select Orders from CRM → Profit.
Evaluate the effectiveness of order sources
The report will show the effectiveness of individual order sources and the entire site. To evaluate the effectiveness of an order source, look at the “Conversion to order”, “Conversion to payment”, and “Average order value” indicators. The higher the indicators for these metrics, the higher the profitability of the order source.
Find out the profitability of all orders for a period
Look at the “Profit” indicator. This will help you analyze the profitability of the site.
To add the “Profit” metric to the report:
- Click the Metrics button.
- Select Orders from CRM → Profit.
Conditions for getting the report
To get the information about order sources, set up data transmission from the CRM.
Report structure and settings
The data in the report is grouped by sources of sessions that brought you orders.
The report collects data on the following metrics:
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All orders |
All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted |
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Orders in progress |
Orders with the “In progress” status that were successfully linked to sessions in Yandex Metrica. |
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Paid orders |
Orders with the Paid status that were successfully linked to sessions in Yandex Metrica. |
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Spam orders |
Orders with the Spam status that were successfully linked to sessions in Yandex Metrica. |
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Canceled orders |
Orders with the Canceled status that were successfully linked to sessions in Yandex Metrica. |
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Conversion to order |
Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted |
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Conversion to payment |
Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica. |
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Average order value = |
Ratio of revenue to all paid orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica |
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Revenue |
Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica |
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Profit |
Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted. |
How metrics are calculated:
All orders
All orders =
Conversion to order
Conversion to order =
Conversion to payment
Conversion to payment =
Profit
Profit =
Average order value
Average order value =
The report supports all settings available in Yandex Metrica.
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Useful links |
Online training |