Automatic goals

  1. How to enable and manage automatic goals
  2. Restrictions
Note. Automatic goals are not available for automatically generated tags.

Yandex Metrica collects data about various activities on a website. It can create goals automatically based on certain actions:

Action on the website What Yandex Metrica tracks
Click on email All email addresses. Yandex Metrica recognizes email addresses by the presence of mailto:<email address> in links.
Click on phone number All phone numbers. Yandex Metrica recognizes phone numbers by the presence of tel in links.

Button click (including Auto-goal: Request and others)

Clicks on all buttons or other clickable elements on the website. Yandex Metrica recognizes clickable website elements by the presence of the following tags: a, button, div, and input.

For websites added to Yandex Business, you can create this goal for different buttons (for example, Auto-goal: Request). We don't recommend deleting these goals, because they help improve the quality and effectiveness of your ads.

Opening a messenger Clicks to any messenger used for feedback on the website. For example, WhatsApp, Viber, VK Messenger, Facebook Messenger*, and others. Yandex Metrica recognizes messengers by the presence of their URLs in links.
Form submission Submission of all feedback forms on the website. A form is identified by the presence of the form element on the website and some form parameters: id, name, or the path to the DOM element.

To ensure that your forms work correctly, set up data validation.

File download

Downloads of any files on the website.

File types
  • Document
  • Text
  • Executable file
  • Presentation
  • Applications
  • Compressed file
  • Video
  • Audio
Supported extensions
  • 3GP
  • 7Z
  • AAC
  • AVI
  • APK
  • CSV
  • DJVU
  • DOCX
  • EXE
  • FLAC
  • FLV
  • GZ
  • KEY
  • MIDI
  • MKA
  • MKV
  • MP3
  • MP4
  • MPEG
  • MOV
  • MSI
  • OGG
  • PDF
  • PKG
  • PPS
  • PPT
  • PPTX
  • RAR
  • RTF
  • TXT
  • WAV
  • WMA
  • WMV
  • wmf
  • XLSX
  • ZIP
Site search How often people use site search. Yandex Metrica recognizes addresses by the presence of q, text, query, or search.
Service events Events transmitted by services integrated with Yandex Metrica: Jivo, Nethouse, and others.
Clicks to social networks

Clicks to any social network that is added to the site. For example: Instagram*, VK, Facebook*, YouTube, and others. Yandex Metrica recognizes social networks by the presence of their URLs in links.

Transition back from payment system How often users return to the site after clicking through to a payment system. Yandex Metrica recognizes payment systems by the presence of their URLs in the referrer.
Ecommerce: Add to cart Adding an item to the cart. The goal is triggered by the add E-commerce event.
Ecommerce: purchase Purchase on the site. The goal is triggered by the purchase E-commerce event.
Entering contact information

Entering contact information in form fields on site pages. Starting December 2023, the goal is counted whenever the user submits their contact data. If the Use advanced tracking settings option is enabled in the tag settings, the goal is created when contact data is first entered on the site, and this data is transmitted to Yandex Metrica in hashed form. If this option is disabled, Yandex Metrica records the entered data but does not process it.

Logging in with Yandex ID

(Auto-goal: User logged in with Yandex ID)

The user signed in with their Yandex ID account. There are two ways to count the auto-goal:

In other cases, the auto-goal won't be counted.

You can also use the list of recommended goals for various industries and support sending events with the specified identifiers on the website. In this case, goals for tracking the sent events will be created automatically. On top of that, if you use Google Analytics and Facebook Pixel* on your website, Yandex Metrica can recognize the markup of the recommended goals of these systems and automatically create goals for events.

Yandex Metrica suggests recommended goals based on your business area:

Services
Goal name in Yandex Metrica Event
Registration on the site A user registered on the website
Enter contact information A user provided their contact information
Contact details confirmed A user confirmed their contact information
Login to site A user logged in to the website
Subscription to mailing list A user subscribed to the newsletter
Request form opened A user opened a request form
Submit an application form A user filled out and submitted a request form
Chat opened A user opened the chat
Chat message sent A user sent a message in the chat
Adding to favorites A user added a service to favorites
Start to check out A user started placing an order
Select a payment method A user selected a payment method
Successful order Payment completed
Realty
Goal name in Yandex Metrica Event
Registration on the site A user registered on the website
Chat opened A user opened the chat
Chat message sent A user sent a message in the chat
Request form opened A user opened a request form
Submit an application form A user submitted a request form
Meeting confirmation A user confirmed a meeting
Online stores
Goal name in Yandex Metrica Event
Registration on the site A user registered on the website
Login to site A user logged in to the website
Subscription to mailing list A user subscribed to the newsletter
Adding to favorites A user added a product to favorites
Chat opened A user opened the chat
Chat message sent A user sent a message in the chat
Add to basket A user added a product to the basket
Start to check out A user started placing an order
Select a payment method A user selected a payment method
Successful order Payment completed
Education
Goal name in Yandex Metrica Event
Registration on the site A user registered on the website
Enter contact information A user submitted their contact information
Contact details confirmed A user confirmed their contact information
Login to site A user logged in to the website
Subscription to mailing list A user subscribed to the newsletter
Chat opened A user opened the chat
Chat message sent A user sent a message in the chat
Request form opened A user opened a request form
Submit an application form A user submitted a request form
Start to check out A user started placing an order
Select a payment method A user selected a payment method
Successful order Payment completed
Course started A user started a course
Creating CV A user created a resume
CV sent A user sent a resume
Advertisement services
Goal name in Yandex Metrica Event
Registration on the site A user registered on the website
Contact details confirmed A user confirmed their contact information
Login to site A user logged in to the website
Subscription to mailing list A user subscribed to the newsletter
Chat opened A user opened the chat
Chat message sent A user sent a message in the chat
Viewing seller/performer contacts Viewing the contact information of a seller or contractor
Request form opened A user opened a request form
Submit an application form A user submitted a request form
Start to check out A user started placing an order
Select a payment method A user selected a payment method
Successful order Payment completed
Ad placement confirmed A user confirmed the placement of an ad
Ad response A user responded to an ad
Contacting seller/performer A user contacted a seller or a contractor
Successful contact Successful contact
Meeting confirmation Meeting confirmation
Performer completed order A contractor provided a service
Adding to favorites Adding to favorites

Goals begin to be displayed when Yandex Metrica registers at least one of the above events on the site: on the Goals page with a name such as “Auto-goal: Open messenger”.

To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports.

How to enable and manage automatic goals

For recently created tags, tags without goals, and tags that are rarely used, the automatic goals creation option is enabled by default. If there is at least one JavaScript event goal on the tag, automatic goals are not created by default.

For Yandex Metrica to create goals, enable the Automatic goals option in the tag settings.

You can manage goals:



— edit

For automatic goals, you can edit the name, income, and enable or disable the Retargeting option. You can't edit the other fields.

To learn how to edit the “Click on phone number” auto-goal, see the Track clicks on phone numbers page.

— delete

You can't restore a goal after you delete it, but you can recreate it manually.

Restrictions

  • Automatic goals are not counted in the total number of tag goals.
  • This type of goal can't be used in Multi-step goals.
  • No automatic goal will be created if the tag already has a goal with exactly the same condition.
  • The service registers a user that completes the same goal on the same tag no more than once per second.
  • During a single user session, the service can register up to 400 completions of all the goals created for a tag.
  • If you edit a tag or goal, previously collected information doesn't change.
  • If you delete a goal, information collected for it is no longer available in reports.

 Chat with us

Select a question to find a solution.

Goals in Yandex Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.

Please note: Our support team will never initiate a call to you. Do not follow any instructions from callers claiming to be the Yandex Metrica support team.


This might happen for the following reasons:
  • The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex Metrica tag didn't load on the target page.

Please note: Our support team will never initiate a call to you. Do not follow any instructions from callers claiming to be the Yandex Metrica support team.


Select a question to find a solution.

Goals in Yandex Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.

Please note: Our support team will never initiate a call to you. Do not follow any instructions from callers claiming to be the Yandex Metrica support team.


This might happen for the following reasons:
  • The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex Metrica tag didn't load on the target page.

Please note: Our support team will never initiate a call to you. Do not follow any instructions from callers claiming to be the Yandex Metrica support team.