Using goals for retargeting and audience targets in Yandex Direct
In Yandex Direct, you can define a target audience and retargeting list for your ad campaign. You can use any goal you've created in Yandex Metrica as the retargeting criteria.
- Creating a goal to use in Yandex Direct
-
To make it easier to find your created goals in the Yandex Metrica interface, enable the Retargeting option when creating a goal. After the goal is created, it will be available in the section.
- Using previously created goals in Yandex Direct
- Any Yandex Metrica goal that is selected as a retargeting list in the Yandex Direct campaign settings is shown in the Yandex Metrica interface in the section.
Goals that aren't used in Yandex Direct are considered conversion goals.