“Messengers” report
This report includes all information on clicks from messengers.
View report:
.Yandex Metrica uses the referer and UTM tags to identify this source.
Ways to use this report
See what messengers bring users to your website.
All of this data can be derived from your website's bounce rate. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).
Report structure and settings
- Skype
- Telegram
- Viber
- WeChat
- WhatsApp
Use these UTM tags to identify your source of traffic:
- utm_medium (required) with the value messenger (recommended) or social.
utm_source. The tag is used to identify the messenger. For example, utm_source=viber. If there is no tag in the URL, the tag value is omitted, or the value isn't recognized by Yandex Metrica, then the source will be labeled as Other messenger: identified by tags.
- skype — for Skype
- telegram — for Telegram
- viber — for Viber
- wechat — for WeChat
- whatsapp — for WhatsApp
Full tag list:
The report supports all settings available in Yandex Metrica.