“Messengers” report

This report includes all information on clicks from messengers.

To view the report: Reports → Standard report → Sources → Messengers.

Yandex.Metrica uses the referer and UTM tags to identify this source.

List of tags for messengers

  1. What you can do with this report
  2. Report structure and settings

What you can do with this report

Analyze what kind of sources attract more users

See what messengers bring users to your website.

Determine engagement of users that were attracted from different sources

All of this data can be derived from your website's bounce rate. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).

Report structure and settings

Yandex.Metrica collects data on the following messengers:
  • Skype
  • Telegram
  • Viber
  • WeChat
  • WhatsApp

Use these UTM tags to identify your source of traffic:

  • utm_medium (required) with the value messenger (recommended) or social.
  • utm_source. The tag is used to identify the messenger. For example, utm_source=viber. If there is no tag in the URL, the tag value is omitted, or the value isn't recognized by Yandex.Metrica, then the source will be labeled as Other messenger: identified by tags.

    Full tag list
    • skype for Skype
    • telegram for Telegram
    • viber for Viber
    • wechat for WeChat
    • whatsapp for WhatsApp

The report supports all settings available in Yandex.Metrica.