Format of transmitted data on ad spending
You can send ad spending data to Yandex Metrica in CSV format.
Specification for the CSV format
Sample of file for uploading data
Fields for transmitting data
|
Field name |
Required |
Description |
Example |
|
|
Yes |
Period that data is transmitted for. It can be a day or an interval of time. In the Unix Time Stamp format according to the ISO 8601 standard (YYYY-MM-DD). To specify a date range, use /. |
2020-02-18 2020-01-18/2020-02-18 |
|
|
Yes |
The amount that was spent on advertising without VAT. |
50,000 |
|
|
No |
Three-letter ISO 4217 currency code. If the currency is not specified, Yandex Metrica uses the currency specified in the tag settings to generate reports. |
RUB |
|
|
Yes |
The value of the UTM tag that is specified in the URL of the link in the ad. Note the case of the characters in the tag value. |
|
|
|
No |
new |
|
|
|
No |
cpc |
|
|
|
No |
shirt-blue |
|
|
|
No |
shirt |
|
|
|
No |
Number of clicks on ads. |
100 |