Campaign Wizard
The Campaign Wizard offers a quick and easy way to place ads in Yandex Direct. You only need to provide a link to your advertised site page or describe your business in a few sentences if you don't have a site. The Campaign Wizard suggests relevant settings, related terms, texts, and images at each step of creating an ad.
You can choose from multiple budget options for launching a campaign.
After starting your campaign, you can monitor its performance in the statistics sections.
Objectives achieved
Using the Campaign Wizard, you can create and configure:
- Campaigns for promoting a site.
- Campaigns for promotion without a site.
- Campaigns for promoting products.
- Campaigns for promoting a Telegram channel.
- Campaigns for promoting products on a marketplace.
Advantages
Based on your site content (or business description if you don't have a site), the Campaign Wizard automatically:
- Generates ads.
- Selects the target audience.
Placement types
The Campaign Wizard serves ads:
In Yandex Search results, when users search for products and services similar to yours.
On sites partnered with the Yandex Advertising Network. Your ads will be served to users who already showed interest in similar products and services. Clicking an ad leads users directly to your site so that they can easily place an order.
- Your organization profile will rank higher in search results on Yandex Maps.
- A special green label is added to your organization profile, and its icon in Yandex Maps changes from blue to green.
- Leads who are looking for products or services near you will see your organization more often and will be more likely to contact you.
Promoting posts in Yandex Rhythm
If you have posts in Yandex Rhythm where the link matches the campaign settings, these posts will also be promoted, appearing more often and in higher positions both in the Yandex Rhythm feed and on the ya.ru homepage.
For more information about promoting posts, see Yandex Rhythm Help.
Recommendations
If you know how much you're willing to pay per ad click
You can get more clicks on your ads if you select "Maximize clicks" under Promotion goal when creating your campaign. Yandex Direct will automatically optimize your campaign to generate more ad clicks without exceeding the specified CPC.
If you prioritize user conversions
If you want to maximize conversions (for example, to have more leads contact you via a messenger, get more form submissions, or increase your add-to-cart rate), select "Maximize conversions" for your Promotion goal.
Alert
You can edit the settings of active campaigns only through the Yandex Direct website.
Questions and answers
Setup
How do I add UTM tags for sitelinks?
At the moment, UTM tags have to be entered by hand.
Can I edit the age category in more detail?
No, there are no advanced age settings. Age settings are available for other campaign types on the Yandex Direct website.
Can I split impressions between ad platforms in a campaign created for the Yandex Advertising Network and search results?
This option is not supported. Algorithms select the most effective ad placements for you. A campaign is created both for search results and the Yandex Advertising Network.
I've created a campaign using the Campaign Wizard and added a link to my site, but no images have appeared
After you specify a link to your site, an image should automatically be added to the ad. Sometimes, the Campaign Wizard fails to automatically upload images from sites. We are constantly improving our algorithms for image search and image upload to minimize such situations.
Monitoring performance
Can an ad position be guaranteed?
Guaranteed placement on a specific position is impossible even with a manual strategy. Bids compete for the target traffic regardless of the placement. Each ad unit on the page that the user opens gets its own set of ads. They're ranked based by their the bid, quality coefficient, and CTR forecast for that specific impression. The ad with the best combination of indicators ends up in the placement section. For more information, see Ad Serving Rules.
Can I find out my CPC?
The CPC isn't fixed in Yandex Direct. It's determined as a result of auctions between advertisers. The CPC is constantly changing, so you can't see it anywhere in Yandex Direct.
The Campaign Wizard will automatically select the most optimal bids within the weekly budget. If you set up pay-per-click, you will pay only for them.
My campaign can't find a tag or its goals
Make sure that:
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The tag is installed on the advertised page.
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You have access to viewing statistics.
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You had at least one unique user on the site over the past week.
Have questions?
Alert
Our customer support can only assist you with campaigns linked to the username you are contacting us from. Our team can access your data only when processing your request. To access campaigns, the customer support agent will need your PIN. You can find it on the app's Profile screen.
Scan the QR code or tap it to follow the link.
